PRODUCT DEVELOPMENT WITH DATA MINING TECHNIQUES: A CASE ON DESIGN OF DIGITAL CAMERA

Ahmad Zubair Bin Yahaya Fakulti Kejuruteraan Mekanikal UTeM M041310024

INTRODUCTION
Many enterprises and businesses should develop a new products designing in order to distinguish their products from those of their competitors that could satisfy the customers requirements C5.0 algorithm are methodologies of association rules and decision trees for data mining, which is implemented to mine customers needs. Knowledge extracted from data mining results is illustrated as knowledge rules on a product map in order to propose possible suggestions and solutions for product design and marketing.

ANALYSIS PROCEDURE OF NEW PRODUCT DEVELOPMENT USING DATA MINING TECHNIQUES

CAMERA STYLE

EXPERIMENTAL RESULT

DISCUSSION
The results from the study should be generalized. It would be better to investigate more products in order to generalize the results of this study. The sample of this study is mainly on undergraduate and full-time MBA students. Actually, we should extend the range and amount of the sample to get more data if that we can get more detail information, the rules will be better than now.

CONCLUSION
Digital camera industry should extract customer information from the demand and use it as resource on its designing for new product development and its also enhance the manufacturing and product innovation capabilities by extending its product lines. Data mining technology can make dramatic changes to business practice which gathering of information about the customer to analyze and integrate, provide the engine to realize the knowledge of customers requirements