MFA : RVEx

redesigning the visitor experience

Lydia Scott 10.22.2013 Networked Urbanism: Mid Review

image via www.mfa.org

Museum of Fine Arts, Boston

selected site
MFA: RVEx | October 2013

Research
identifying problems and key precedents

MFA: RVEx | October 2013

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network growth

MFA: RVEx | October 2013

Tickets
printed: 1.5 M used: 22 trees spent: $17,500

MFA: RVEx | October 2013

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ticket problems

MFA: RVEx | October 2013

Maps
discarded: after every visit reprinted: for every gallery update

MFA: RVEx | October 2013

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map problems

MFA: RVEx | October 2013

Thinking beyond the basic concept of waste

what about a waste of resources in terms of opportunity?

MFA: RVEx | October 2013

images via www.mfa.org

MFA: RVEx | October 2013

How can we...

appeal to the 21st c. visitor? attract new and unlikely visitors? change the way people experience a museum? promote visitor connection beyond the visual?

MFA: RVEx | October 2013

And promote...
interaction connection education recommendation

to maximize the visitor experience and reduce waste of resources

MFA: RVEx | October 2013

Solutions
three key components: tickets maps exhibit interaction

MFA: RVEx | October 2013

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ticket solutions

MFA: RVEx | October 2013

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map solutions

MFA: RVEx | October 2013

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map solutions

MFA: RVEx | October 2013

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experiential interventions?

Yelp-style platform for reviews & recommendations digital map & directory interface augmented reality A/V incorporation 3D printing
images via www.mfa.org

MFA: RVEx | October 2013

Action Plan
next steps final weeks

design

prototype

implement

communicate

MFA: RVEx | October 2013