Topic 2

Paradigms of Development Communication

1. Modernization

Academic Definitions of Modernization Evolutionary Transition from a Pre-modern' or Traditional' to a 'modern' society or Modernization is the processes of Urbanization and Industrialization
(https://en.wikipedia.org/wiki/Modernization )

or

The transformation from a Traditional, Rural, Agrarian Society to a Secular, Urban, Industrial Society.
(http://www.britannica.com/EBchecked/topic/387301/modernization)

General and Simple Definitions of Modernization

To make modern in appearance, style, or character; update or To accept or adopt modern ways, ideas, or style.
(http://www.thefreedictionary.com/modernization)

BASIC IDEA AND THEORY OF MODERANIZATION

People themselves could Develop and Change their Society

5 Steps of Adoption

Knowledge Persuasion Decision (Reject / Accept) Implementation Confirmation

MEDIA & MODERANIZATION

Introducing the Innovations Highlighting its features from different angles To Activate the listener , viewers and readers To Motivate the people for Optional adoption To Motivate the Society for Collective adoption To Motivate the Decision Makers for Authority adoption

Keep Surveillance with responsibility Does not damage the a) Religious Ideology b) Constitutional Frame Work c) Society Norms d) Ethical Values f) Fundamental Rights

THANKS