Consumer Attitude

Some questions

Is there a concept that can be used to gauge and evaluate the overall receptivity of consumers towards a product category or a specific brand? How should a brand that wants to create a favorable impression on the psyche pioneering a product category ensure that consumers develop a positive attitude towards the brands How is cultural value tied to the consumer mindsets

Consumer Attitude

Attitude can be defined as mental predispositionfavorable or unfavorable, positive or negative towards a person, concept, product, brand or idea

Characteristics

Learned Predispositions Attitude have consistency Attitude occur within a situation Linkages in attitude formation

Structural Models

Tri-component: Conation (knowledge and Perception) Cognition (likelihood or tendency) Intention to buy Affect (Emotions and feelings)

Multiattribute Attitude Model

The attitude towards object model The attitude towards behavioral model Theory of reasoned action

How attitude are formed

How attitudes are formed Sources of influence on attitude formation- Personal experience, influence of family, friends etc. and media Personality factor