Ideation - the capacity for or the act of forming or entertaining ideas Letters as symbols Graphic aesthetics The branch

ch of philosophy that deals with the nature and expression of beauty, as in the fine arts Type as voice Illusion of movement is an optical illusion in which a static image appears to be moving due to the cognitive effects of interacting color contrasts and shape position Focal point a center of activity, interest, or attention Hierarchy a division of angels Figure ground reversal Figure ground is a visual relationship between foreground and background Positive/ negative is the area or part of a painting's composition that the subject occupies/ space where other things are not present Ligature a printed or written character (as or together

) consisting of two or more letters or characters joined

Gestalt a structure, configuration, or pattern of physical, biological, or psychological phenomena so integrated as to constitute a functional unit with properties not derivable by summation of its parts Stroke/ fill characteristics of the outline of an object, such as its weight, color, style, etc./characteristics of the inner area of an object, such as color, pattern, style, etc., inside an object Kerning the adjustment of space between the letters of words to improve the appearance of text matter/ is the process of adding or subtracting space between specific pairs of characters Tracking is the process of loosening or tightening the spacing between the characters in selected text or an entire block of text. Leading The vertical space between lines of type Alignment the line thus formed Clipping mask an object whose shape masks other artwork so that only areas that lie within the shape are visible Compound Compound shapes let you combine multiple objects and specify how you want each object to interact with the other objects/ Compound paths let you use an object to cut a hole in another object