Marketing Mix Project

Name(s)

Directions: A large corporation would like help in generating new product ideas. Select one of the following product categories: school or office supplies, personal care product, or snack food. Use the questions that follow to help you develop ideas for your suggested target market and then you new products marketing mix. Target market !S"#$%! &'! &()$"A* "US&+,!# -'+ -+U*

%U( &'! )#+ U"& (+U "#!A&! .

/. -ho do you want to 0uy your product1 %e very specific2 3Age, gender, ho00ies4interests, career, family, income level, religion, location, etc5

Product Decisions 6. -hat is the )roduct that you are going to pitch to the company1 77777 8. -hat special ingredients or capa0ilities should the product possess and why1 $n other words, how is your product different than every other product on the market1 77777 9. -hat design features should the products container have1 &hink lids4caps, pouring devices, individual packaging, etc. 77777 :. -hat would you name the product1 77777 Place Decisions ;. -here do your potential customers presently 0uy a product of the nature1 3So where are your competitors selling their products15 77777 <. -here 3type of retail store, $nternet, catalog, etc.5 should the new product 0e sold and why1 77777 Price Decisions =. Suggest a retail price 3and si>e5 for the new product. 77777 <. !xplain why you selected this price. 'ow does it compare to the competition1 3have a few examples of competitors prices5 77777 Promotion Decisions =. $n what media 3&?, newspaper, etc.5 should your firm advertise the product and why1 77777 @. -hat should 0e the main theme, or slogan, of such advertising1 77777 /A. "reate several promotional statements that a salesperson could use to help in selling this product. $n other words, answers to questions like B why should $ 0uy it1 -hat is the 0enefit to me1 77777

Create a Powerpoint Presentation (ou need to create a powerpoint that covers all the information a0ove. $ suggest google docs, 0ut you can also use ,icrosoft )owerpoint. %elow is the ru0ric $ will 0e using to grade your presentation. $f you are working with a partner you will also 0e grading you partner.

(Final) Marketing Mix Project Rubric

Names: Product:
Category Product (25) Name Details Container details Features Place (10) Currently sold? Where will you sell? Why? Price (15) Suggested etail Price Why? Com!are to com!etition? Promotion (20) "ow will you #d$ertise? %&am!le Slogan Why should we 'uy it? Points /5 /10 /5 /5 Comments

/5 /5

/5 /5 /5

/10 /5 /5

arget market (10) (ery S!eci)ic !isual "id (20) PowerPoint eada'le/Neat Pictures otal

/10

/10 /5 /5 #100