MGT301 MCQs PDF

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MGT301 Quizzes
Done by Zeeshan Ali
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Price is used to encourage buyers to try a new product or to purchase existing brands during periods when sales
slow down (e.g., recessions). This illustrates the pricing objective oI which one oI the Iollowing options?
Select correct option:
Gain market share
Achieve Iinancial perIormance
Create product positioning
Stimulate demand
AIter analysis and processing data, it is converted into which oI the Iollowing Iorms?
Facts
Postulates
InIormation
Results
People with so many resources that they can indulge in any or all consumer selI-orientation. Which one oI the
Iollowing category is true?
Habitual buyers
Innovators
Brand personalities
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ReIerence groups
The decline stage is marked by chronically decreasing proIits.
True
False
Which oI the Iollowing is a physical, concrete product that you can touch?
A service
A good
An idea
A philosophy
Products that are used directly in the production oI a Iinal product but are not easily identiIiable are categorized
as which one oI the Iollowing?
Component parts
Consumable supplies
Assembly components
Process materials
When the requirements associated with a new-task purchase are changed the second or third time, this is called
which oI the Iollowing purchase?
ModiIied rebuy purchase
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Contractual purchase
Straight rebuy purchase
Negotiated rebuy purchase
'How are you telling consumers in your target group about your product This question belongs to which
marketing concept?
Product
Price
Place
Promotion
Which one is NOT the stage that customers go through in the process oI adopting a new product?
Awareness
Interest
Evaluation
Culture
Distribution oI product to get it in the market reIers to which oI the Iollowing activities?
Selling activities
Advertising activities
Promotion activities
Place or distribution activities
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Which one oI the Iollowing statements is NOT Ior mature consumers?
The best strategy is to appeal to their active, multidimensional lives.
They are an ideal market Ior exotic travel.
High-tech home entertainment products appeal to them.
They place more importance on brand names and are more brands loyal.
Open-ended questions are especially useIul in which oI the Iollowing research when the researcher is trying to
Iind out what people think but not measuring how many people think in a certain way?
Causal research
Observational research
Experimental research
Exploratory research
The Iirst step in the marketing control process is BEST described as one where the marketer perIorms which oI
the Iollowing activities?
Evaluates perIormance
Measures perIormance
Sets speciIic goals
Takes corrective action
What is the purpose oI intranets?
Buying and selling processes
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Business-to-business purchasing
Communication among employees
Maintaining customer relations
A manuIacturer spends a large amount oI money on research and development leading to the introduction oI a
product that is likely to present the Iirm with a breakthrough opportunity. The manuIacturer prices the product
with the goal oI achieving a 20 percent return on its investment. Which oI the Iollowing types oI pricing
objectives is the company using?
Target return
ProIit maximization
Nonprice competition
Meeting competition
British Steel provides steel to various manuIacturers in Britain. British Steel would most likely segment
markets based on which one oI the Iollowing variables:
Demographic
Psychographic
Type oI organization
Market density
'Increasing demand, as well as changing or even reducing demand which one oI the Iollowing concept is
consistent with this statement?
Marketing management
Marketing myopia
Demarketing
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Relationship management
Marketing stimuli consist oI the Iour Ps. Which is NOT one oI these Ps?
Product
Political
Promotion
Place
Which one oI the Iollowing option is NOT research instrument Ior data collection?
Experiment
Observation
Questionnaire
InIormation
Which one oI the Iollowing statements is NOT Ior mature consumers?
The best strategy is to appeal to their active, multidimensional lives.
They are an ideal market Ior exotic travel.
High-tech home entertainment products appeal to them.
They place more importance on brand names and are more brands loyal.
What does CRM deliver to customers Ior maintaining proIitable customer relationships?
Less expensive goods
Quality products
Superior customer value
Variety oI products
Which one oI the Iollowing stage introduces a new product into the market?
Product Concept
Product Development
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Test Marketing
Commercialization
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one oI the Iollowing represents large growing kid and teen market?
Baby boomers
Generation-X
Generation-Y
Echo boomers
When a company caters to clothing, cosmetics and toiletries markets, it is probably using which type oI
segmentation?
Age and liIe cycle
Gender
Behavior
Geographic
Which oI the Iollowing three psychographic dimensions are MOST commonly used in market segmentation?
Personality, perception and learning
Personality, perception and behavior
Motives attitudes and liIestyles
Personality, social class and liIestyles
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is
obviously using which type oI segmentation?
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Behavioral
Psychographic
Demographic
Geographic
For a day care center, disposable diapers, juice boxes, cleaning supplies and electricity are examples oI which
one oI the Iollowing costs?
Fixed costs
Variable costs
Derived costs
Total costs
In the Boston Consulting Group approach, which one oI the Iollowing measure provides a measure oI market
attractiveness
Relative market share
BCG matrix
Business portIolio
Market growth rate
A transaction in which the organization is making an initial purchase oI an item to be used to perIorm a new
job reIers to which oI the Iollowing purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
ModiIied rebuy purchase
Following Quizzes shared by Naveed IQBAL
Question # 2 of 15 ( Start time: 01:40:23 AM ) Total Marks: 1
Which oI the Iollowing environment includes Iorces that create new technologies, creating new product and market opportunities?
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Societal environment
Cultural environment
Technological environment
Natural environment
What do subcultures include?
Nationalities, religions, racial groups & geographic regions
Ethnic groups and geographic regions
Religions and geographic regions
Nationalities, religions, and racial groups
Marketing stimuli consist oI the Iour Ps. Which is NOT one oI these Ps?
Product
Political
Promotion
Place
A person`s buying choices are Iurther inIluenced by Iour major psychological Iactors. Which is NOT one oI these Iactors?
Motivation
Perception
Habitual buying behavior
Learning
Which one oI the Iollowing options BEST represents the involvement oI management and employees in the continuous improvement oI the
production oI goods and services?
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Total Quality Management
Marketing Management
Customer Relationship Management
Knowledge Management
Which oI the Iollowing marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored
events?
Pricing
Distribution
Product development
Promotion
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type oI
segmentation?
Behavioral
Psychographic
Demographic
Geographic
What can we say about the size oI the business market compared to consumer markets?
It is same
It is smaller
It is huge
No need to compare
A situation where potential suppliers quote a conIidential price to the buyer reIers to which one oI the Iollowing options?
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Price Iixing
Competitive bidding
Rapid penetration
Slow skimming
By the market and having several detergent brands, Procter & Gamble has an attractive oIIering Ior consumers in all important preIerence
groups.
Dividing
Researching
Segmenting
Reaching
Desirable qualities Ior a brand name include all oI the Iollowing EXCEPT:
It should suggest something about the product`s beneIits and qualities.
It should be easy to pronounce, recognize, and remember.
The brand should almost always be a long word to get attention.
The name should translate easily into Ioreign languages.
All oI the Iollowing are market-oriented mission statements, EXCEPT which one?
EBay`s mission is to connect individual buyers and sellers online
Singapore Airlines is the world`s largest airline
Girl Scouts oI America, 'where girls grow strong
Wal-Mart, 'we deliver low prices everyday
The Iirst step in the marketing control process is BEST described as one where the marketer perIorms which oI the Iollowing activities?
Evaluates perIormance
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Measures perIormance
Sets speciIic goals
Takes corrective action
Marketing plan is started Irom which one oI the Iollowing component?
Executive summary
Marketing strategy
Action programs
Opportunity analysis

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