10MB21

DECISION MODELS AND MANAGEMENT SCIENCE 3103

Objectives To identify and define problems pertaining to business situations To quantify the problem parameters and translate them into suitable mathematical models To interpret, analyze and study the implications of changes in problem parameters on the solution (What-If analysis) UNIT - I Introduction Introduction, Scope Formulation.

of

Operation

Research,

Linear

Programming,

10 Hours UNIT - II Linear Programming Solving LPP: Graphical method, Simplex method, Big M method , Duality , Dual Simplex method, Meaning of sensitivity analysis . 10 Hours UNIT - III Transportation and Assignment Transportation and assignment models: Transportation problems-NorthWest Corner Solution, Least cost, VAM-Optimal Solution: MODI method NonDegenerate problems, Assignment Problem: Hungarian method. 10 Hours UNIT - IV Dynamic Programming Dynamic Programming: Stage Coach Problem, Capital Budgeting problem, Reliability Improvement problem. 9 Hours UNIT - V Waiting line models Waiting line models: Features and Terminologies, Solution to the practical problems on (M/M/1): (FCFS / / ) model. Simulation: Steps in Monte Carlo simulation, Application to inventory and waiting line problems. 10 Hours Total: 48 Hours References 1. Hamdy A Taha, Operations Research An Introduction, New Delhi: Pearson Education, 2009 2. J.K.Sharma, Operations Research - Theory and Application, Noida: McMillan India, 2003. 3. N.D.Vohra, Quantitative Techniques in Management, New Delhi: Tata McGraw Hill Publishing Co. Ltd, 2006.

4. R.Paneerselvam, Operations Research, New Delhi: Prentice Hall of India, 2008. 5. Frederick S. Hillier and Gerald J. Lieberman, Operations Research, New Delhi: Tata McGraw Hill Publishing Co, 2005. 10MB22 MANAGERIAL ECONOMICS II 4003 Objectives To give an insight on Economic Growth & Indicators To provide students with a basic understanding of the Macro Economic concepts and analytical tools that can be used in decision making problems. To sharpen the analytical skills of the students by integrating their knowledge of the economic theory with decision making techniques. UNIT - I Introduction Goals of Macro Economy, Economic Growth, Harrod-Dormar and Neoclassical Growth theories, Sustainable Development 9 Hours UNIT - II National Income Measurement of National Income, Price Indices, GNP, GDP, Alternate approaches to Measurement of Well being, Human Development Index 10 Hours UNIT - III Economic Indicators Business Cycle and Stabilization Policies, Inflation, Employment Rate, Prices and Wages, Deflation 9 Hours UNIT - IV Money, Interest & Income Investment and Consumption Function, Circular flow of Income and Expenditure, Multiplier, Budget, Economical aspects of Taxation 10 Hours UNIT - V Government Control of the Economy Kinds of Monetary and Fiscal Policies, Monetary and Fiscal Measures and Macro Economic Goals, Limitations & Effectiveness 10 Hours Total: 48 Hours References 1. D.N.Dwivedi, Macro Economics Theory and Policy, New Delhi: Tata McGraw Hill, 2008. 2. G.S.Gupta, Macro Economics, New Delhi: Tata McGraw Hill, 2006.

3. Misra and Puri, Indian Economy, Mumbai: Himalaya Publishing House, 2008. 4. Samuelson and Nordhaus, Economics, New Delhi: Tata McGraw Hill, 2007. 5. The Economist Newspaper Ltd, Guide to Economic Indicators, London: Profile Books Ltd, 2006. 10MB23 RESEARCH METHODOLOGY IN MANAGEMENT 3103

Objectives To introduce the concept of scientific research and the methods of conducting scientific enquiry. To familiarize students in the area of application of statistical tools in Business Research. To enable the students to prepare Business Report and present them to top management for decision making.

UNIT - I Types of Research and Research Design Introduction to Research: Types of Research, Research Process, Problem Definition and Objective Formulation. Research Design: Exploratory, Descriptive and Causal Research Design. 10 Hours UNIT - II Measurement and Scaling Fundamentals of Measurement and Scaling: Measurement of Variables, Developing Scales, Validity Testing, Reliability Testing. 10 Hours UNIT - III Data Collection Methods and Sampling Data Collection Methods: Primary Data Collection Methods, Guidelines for Questionnaire Design, Secondary and Special Data Collection Methods, Advantages and Disadvantages of various Data Collection Methods, When to Use? Data Preparation: Editing, Coding, Transcribing, Data Cleaning. Sampling Techniques: Probability and Non-Probability Sampling Methods, Determination of Sample Size, Hypothesis Development and Testing 10 Hours UNIT - IV Multivariate Statistical Techniques Multivariate Statistical Techniques: Basic Theoretical Framework on Discriminant Analysis, Factor Analysis, Cluster Analysis, and Conjoint Analysis 10 Hours UNIT - V Report Writing Research Report: Basics of Written Report, Purpose, Contents, Graphical Presentation, Synopsis, Essence of Oral Presentation

8 Hours Total: 48 Hours

References 1. Donald R. Cooper and Pamela S. Schindler, Business Research Methods, New Delhi: Tata McGraw Hill Publishing Company Limited, 2007. 2. Uma Sekaran, Research Methods for Business, New Delhi: Wiley India, 2006. 3. William G. Zikmund, Business Research Methods, New Delhi: Thomson Learning, 2006. 4. Rajendra Nargundkar, Marketing Research, Text and Cases, New Delhi: Tata McGraw Hill Publishing Company Limited, 2007. 5. Naresh K. Malhotra, Marketing Research An Applied Orientation, Noida: Pearson Education, 2007. 10MB24 MARKETING MANAGEMENT 4003

Objectives To give detailed insight into the 4Ps of Marketing To enable the students to frame marketing strategies for organizations of different nature To enable the students to understand the significance of direct marketing efforts UNIT - I Product Planning New Product Development Process - Adoption Process - Product Life Cycle Product Levels Product Hierarchy - Product Classification Product Branding - Brand Name Decision - Brand Strategy Decision. 11 Hours UNIT - II Pricing Pricing - Setting the Price, Methods - Initiating Price Changes Responding to Price Changes - Adapting the Price. 9 Hours UNIT - III Marketing Channels Channel Functions - Channel Levels - Channel Design Decisions - Channel Management - Issues in Channel Relations Retailing - Emerging Trends in Retailing. 8 Hours UNIT - IV Marketing Communications

Process - Developing Effective Communications - Deciding on the communication Mix, Advertising - Developing effective Advertising Programs - Forms of Advertising Appeals - Media Decisions - Sales Promotion -Public Relations. 11 Hours UNIT - V Personal Selling Personal Selling - Direct Marketing - Online Marketing - Impact of Internet in Marketing, Networking - Multi Level Marketing, Marketing of Services Marketing to Non Profit Organizations. 9 Hours Total: 48 Hours References 1. Philip Kotler, Kevin Lane Kellar, Abraham Koshy, and Mithileswar Jha., Marketing Management A South Asian Perspective, Noida: Pearson, 2009. 2. Zikmund DAmico, Marketing, New Delhi: Thomson South Western, 2009. 3. OGuinn,Allen and Semenik., Advertising and Brand Promotion, New Delhi: Thomson South Western,2009. 4. Louis W Stern, Adel I El Ansary, and Anne T Coughlan., Marketing Channel, New Delhi: Prentice Hall of India, 2008. 5. Valarie A Zeithaml, Mary Jo Bitner, Gremler, and Pandit., Service Marketing, New Delhi: Tata McGraw Hill, 2008. 10MB25 PRODUCTION MANAGEMENT 3103

Objectives To familiarise students with Operations terminology and concepts. To provide competence in the use of different tools and techniques used in Production Management. To enable the students in the area of materials management. UNIT - I Introduction Production and Operations Management: Need, Objectives, Evolution and Functions of Production Management, Interrelationship between Production and Other Functions, Production Systems and Characteristics: Job, Batch, Mass, Continuous Flow. Measures of Effectiveness, Capacity Planning, Stages of Product Development, Techniques used in Product Design: Standardization, Modular Design, Computer Aided Design (CAD) / Computer Aided Manufacturing (CAM), Concurrent Engineering, Value Engineering. 10 Hours UNIT - II

Production Layout Characteristics and merits of Facility Layout: Product, Process Layout, Cellular Layout, Fixed Position Layout. Software for analysis of layoutsLine Balancing (problem). Factors Affecting Decision, Break-even Analysis, Simple Median Model, centre of Gravity Model. 10 Hours UNIT - III Process Planning Process Planning characteristics and functions- Aggregate planning Definition, methodology. Master Production Schedule Material Requirement Planning Capacity Requirement Planning methodology (problem). Manufacture Resource Planning (MRP) II/ Enterprise Resource Planning (ERP). 10 Hours UNIT - IV Materials Management Independent Demand model: Economic Order Quantity (EOQ) Model (problem), Probabilistic model (Problem) Inventory Management models-Types of Inventory control - P System (Fixed period), Q System (Fixed Quantity) (problem), Techniques of Inventory control - ABC Analysis (problem), Just in Time (JIT), Techniques: KANBAN 10 Hours UNIT - V Work Measurement Technique Work Measurement Techniques: Time Study, Methods - Time Measurement (MTM), Work Sampling (problem), Lean Manufacturing: 7 Wastes, Single Piece Flow, Single Minute Exchange of Die (SMED). 8 Hours Total: 48 Hours References 1. Norman Gaither and Greg Frazier., Operations Management, New Delhi: Thomson Learning Inc, 2007. 2. Kanishka Bedi, Production and Operations Management, New Delhi: Oxford University Press, 2007. 3. S.N.Chary, Production and Operations Management, New Delhi: Tata McGraw Hill, 2002. 4. Byron J Finch, Operations Now, New Delhi: Tata McGraw Hill, 2007. 5. Chase Jacobs, Aquilano, and Agarwal, Operations Management for Competitive Advantage, New Delhi: Tata McGraw Hill, 2002.

10MB26

FINANCIAL MANAGEMENT 3103

Objectives To enable the students to understand the concepts of Financial Management. To understand the concepts and techniques of Capital Budgeting. To throw light on the significance of Cost of Capital for deciding the Capital Structure, Dividend policy and Working Capital Management.

UNIT - I Introduction Financial Management: Functions, Goals, Time Value of Money, Future Value and Present Value of Money, Bond and Stock Valuation. 10 Hours UNIT - II Principles of Capital Budgeting Principles and Nature of Capital Budgeting, Evaluation Techniques: Payback Period, Accounting Rate of Return, Net Present Value, Internal Rate of Return, Profitability Index, Project Selection Under Capital Rationing. 10 Hours UNIT - III Cost of Capital and Capital Structure Concept of Cost of Capital, Measurement of Specific Costs and Overall Cost of Capital. Capital Structure Theories, Factors Determining Capital Structure 10 Hours UNIT - IV Dividend Theory Dividend Theory, Dividend Policy, Determinants of Dividend Policy, Forms of Dividend 9 Hours UNIT -V Principles of Working Capital Principles and Determinants of Working Capital, Operating Cycle, Estimation of Working Capital. 9 Hours Total: 48 Hours References 1. I.M.Pandey, Financial Management, New Delhi: Vikas Publishing House Pvt. Ltd., 2006. 2. M.Y. Khan and P. K.J ain, Financial Management- Text, Problems and Cases, New Delhi: Tata McGraw Hill Publishing Company Ltd, 2009. 3. Prasanna Chandra, Financial Management- Theory and Practice, New Delhi: Tata McGraw-Hill Publishing Company Ltd, 2009.

4. James C. Van Horne, Financial Management & Policy, New Delhi: Prentice Hall of India, 2009. 5. Vyuptakesh Sharan, Fundamentals of Financial Management, Noida: Pearson Education, 2009. 10MB27 BUSINESS APPLICATION SOFTWARE 0042

Objectives To provide knowledge on MS-Excel, MS-Access and Modeling techniques pertaining to various business applications. To enable the students to use Tally for developing Accounting Information System. To make the students proficient in SPSS for application of the same in Business Research. UNIT I MS Excel Excel: Create, Modify and Save a Spreadsheet, Using Templates, Using Multiple Workbooks, Formatting Numbers, Report Manager, Computations in Cells, Summary Functions, Conditional Formats, Appearance/ Format of Text and Numbers in Cells, Sorts, Data Filters , Create Graphs and Charts ,Modify Charts. 10 Hours UNIT II Application of Excel Modelling in Linear Programming: Product-Mix Problem (Real life industry based problems), Blending Problem, Workforce Scheduling, Make-or-Buy Decision(Real life industry based problems), and Material Requirement Planning. Sensitivity / What-if-analysis. Modelling in Transportation and Assignment Problem. 10 Hours UNIT III MS Access Access: Create Database, Table Relationship, Primary Key, Modify Field Properties, Find and Sort Records, Data Types, Create and Modify Forms, Enter Records Using Form, Deletion of Records, Control Toolbox, Apply and Remove Filters, Calculated Field, Create Report, Format Properties, Query. 9 Hours UNIT IV Accounting Package - Tally Creating a Company, Group Ledger, Voucher, Journal, Contra, Sales, Purchases, Credit Note, Debit Note, Receipt, Payment, Report Generation. 9 Hours UNIT V Statistical Package Statistical Package for Social Sciences (SPSS): Defining Variables, Entering Data, Data Editing, Data Transformation, Cross Tabulation, Pivot

Table, Descriptive Statistics, Chi-Square Test (Real life industry based problems), Creating and Modifying a Chart, Linear Regression. 10 Hours Total: 48 Hours References 1. Joyce Cox, Joan Preppernau, Steve Lambert, and Curtis Frye., 2007 Microsoft Office System Step by Step Microsoft Press Release, 2007. 2. Vikas Gupta and Kogent Solutions Inc, Computer and Financial Accounting with Tally 9.0, New Delhi: Dreamtech Press, 2008. 3. Robert H. Carver and Jane Gradwohl Nash, Data analysis With SPSS (Version 16), New Delhi: Cengage Learning India Private Limited, 2009. 4. David Whigham, Business Data analysis Using Excel, New Delhi: Oxford University Press, 2007. 5. William J Stevenson and Ceyhun Ozgur, Introduction to Management Science, New Delhi: Tata McGraw Hill, 2008. 6. Frederick S Hiller and Mark S Hiller, Introduction to Management Science, New Delhi: Tata McGraw Hill, 2008. 7. Hamdy A. Taha, Operations Research An Introduction, New Delhi: Prentice Hall, 2009. 8. Andy P. Field., Discovering statistics using SPSS: (and sex, drugs and rock 'n' roll), New Delhi: Sage Publication, 2009.