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Starbucks Mission statement analysis

-To inspire and nurture the human spiritone person, one cup and one neighborhood at a time. Starbucks is one of the most successful companies in the world. Its statements says that they want to reach everyone slowly going one by one. However their statement isnt a very good one, it is really simple compared to the immensity of their company. In the other hand, next to the success of the company, the mission statement has also reached success. Nurture: care for and encourage the development of the company. The company is actually really developed; it has reached the entire world conquering the coffee market. This statement can be communicated to different type of stakeholders: Suppliers, Costumers and Distributers. Suppliers: where the company acquires their products, for example coffee and other goods. Costumers: The ones that maintain the company. Distributors: They give the franchise to foreign countries in order to expand the business.

Disney Mission Statement analysis


-The Mission of The Walt Disney Company is to be one of the worlds leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. Disney is a huge producer and provider company; they are the leading company in entertainment and are known by the whole world. Slowly this company is conquering different markets such as Lucas Films, ABC television and Pixar animations studios etc. They have actually fulfilled their Mission statement by accomplishing even more than what was expected. The company is innovative and certainly very profitable. It is located throughout different countries and its USP is one of the best. This statement can be communicated to different type of stakeholders: Customers, Employees and Distributers. Customers: each year Disney gets 30 million visits. Employees: Disney has a huge variety of jobs with a huge variety of options. Over 60,000 people work in Disney Florida. Distributers: Disney franchise is located all over the world within different markets such as cinema and toys.

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