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(1)
PRODUCT
UNIQUE ME
TOO
WELL-KNOWN
SUPPLYING
CO.
UNKNOWN
CO.
PRODUCTIVITY
(2)
LOW
HIGH
HIGH
MARKET
INNOVATION
LOW
VOLUME
(3)
LOW
HIGH
SUNFEAST
HIGH
MARKET DARK
FANTASY
INNOVATION
LOW SOOJ-BEERY
(4)
LOW PRICE-DIFFERENCIATION HIGH
HIGH
PRODUCT
IMAGE
DIFFEREN-
CIATION
LOW
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