Professional Documents
Culture Documents
Our Purpose...
Increase web and store tra ic or the Daw !oo"s website and Daw !oo"s distributors through a comprehensi#e digital and print campaign. $tilize Phill%.com to target a broad audience within the Philadelphia metro area. $tilize digital products to e icientl% and e ecti#el% target a speci ic geographic audience be ore e&panding to a national campaign.
3our Audience
Strong Asian and A rican American readership Strong showing in people with Graduate school or (ollege education Incomes o#er 4566"
Our readership=
Income= 4566"9 >ost with Graduate school or (ollege education ?er% strong A rican American readership *@ read the paper and Phill%.com /@ read Phill%.com mobile and Phill%.com
Social >edia
'witter 0ollowers
Dail% )ews 11-/6* 'he In8uirer 7.-676 Phill%.com 1/-5,: Dail% )ews /-5:: 'he In8uirer :-+5. Phill%.com *-761
0aceboo" li"es
In eed ad#ertisements.
Audience 'argeted
>ultiple wa%s we deli#er %our message to the desired audience=
(hannel ABealth- 0inance section- etc. C !eha#ioral A'he Internet trail.C GeoDtargeting A!% D>A or zip code.C Da%part targeting A'he When.C Audience targeting ADemo and Ps%chographics.C
Website splash )ewspaper side bars and headers in the In8uirer and Dail% )ews
BO>EPAGE 'AEEO?ER=
BA20 PAGE=
Surround our F ront doorG with use o roadbloc" media and rails- creating high impact and #isibilit%. .+1&76 e&pands to .+1&166 beneath the Phill%.com na#igation bar- abo#e the old. .+1&+/ ad unit displa%ed beneath the Phill%.com na#igation bar- abo#e the old. 166&*66 clic"able branding placement t%picall% tied in with sponsorshipsHta"eo#ers.
766&*66 ad unit in right rail. 766&1/6 unit displa%ed right rail. ARuns in 766&*66 spotC. +1:&.6 unit displa%ed under the Phill%.com header. ARuns in sliding billboard spotC. Speci ic channel sponsorships in an e&clusi#e mannerI566@ SO?. 5*6&*66 within article pages onl%.
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Sample Ad#ertisements
You have to be a bit of a liar to tell a story the right way. Patrick Rothfuss-The Name of the Win !"W #ooks
Words are pale shadows of forgotten names. As names have power, words have power. Words can light fires in the minds of men. Words can wring tears from the hardest hearts. Patrick Rothfuss, The Name of the Wind aw !ooks
)ewsletters
POR'RAI'H0I2>S'RIPH!I22!OARDHSIDEEI( EHP$SBDOW) AD ($R'AI)- 02OA'I)G $)I'- K I)'ERS'I'IA2S PRE RO22 K ($S'O> ?IDEO SPO)SORSBIP I)'EGRA'IO) OPPOR'$)I'IES
PreDroll #ideo
5 million impressions per month Attach brand image to our Editorial #ideo Sponsor a custom #ideo programming series that has content rele#ant to the ad#ertiser and desired b% users o Phill%.com
Sponsored #ideo
(ustom #ideo
Sample ?ideo
>obile
2imited budget- but would lo#e to tal" about 5.* million uni8ue #isitors Onl% %our ad on the page
Wh% Phill%J
: million people >ore pro essional degrees per 56-666 residents than other large metro areas. 1nd highest award rate or !achelor o Arts degrees. / top tier medical schools
'he Pac"age
'he month o Lune- , >onda%<s Sliding !illboard PreDRoll ?ideo Phill% Deals at 4/ (P>
Website
Our Deal
PreDRoll ?ideo N 4+/ per 56-666 ; 4+-/66 or the month o Lune Phill% Deals N 4/ (P> ; 4171 per month. 'otal= 4,1-1.1
0rom Phill%.com
'han" %ouO D'im (hamberlain