Amit Mittal

Kamal Gupta
Saurabh Jain
Sunil Saini
Varun Chugh
 1991
Launch of the 1st indigenous passenger car Tata Sierra.
One millionth vehicle rolled out.
 1994
Launch of Tata Sumo - the multi utility vehicle.
 1998 - Tata Safari - India's first sports utility vehicle
launched.
• Tata Indica, India's first fully indigenous passenger car
launched
 1999 - 115,000 bookings for Indica registered against full
payment within a week.
• Commercial production of Indica commences in full swing
 2001
• Indica V2 launched - 2nd generation Indica.
• 100,000th Indica wheeled out.
• Launch of CNG Indica.
• Indica V2 becomes India's number one car in its segment.

 2002
• 2,00,000th Indica rolled out.
• 5,00,000th passenger vehicle rolled out.
• Launch of the Tata Sumo'+' Series
• Launch of the Tata Indigo
 2003
• Launch of the Tata Safari Limited Edition.
• On 29th July, J. R. D. Tata's birth anniversary, Tata
Engineering becomes Tata Motors Limited.
 2004
• New Tata Indica V2 launched
• Tata Motors completes acquisition of Daewoo Commercial
Vehicle Company
• Tata Motors completes acquisition of Daewoo Commercial
Vehicle Company
 2005
• Tata Motors rolls out the 500,000th Passenger Car from
its Car Plant Facility in Pune
• Tata Motors launches Indica V2 Turbo Diesel.
 2006
• Tata Motors vehicle sales in India cross four million mark
• Tata Motors extends CNG options on its hatchback and
estate range
Segmentation Indian Car
Industry
Microsegmentation
Santro

Indica

Maruti Zen
800
 Car New Price (Rs. lakhs) Old Price (Rs. Lakhs)
M800 (P) 1.84 2.09
M800 EX (P) 2.09 --
M800 DX (P) 2.35 2.46
Zen LX (P) 2.95,020    --
Zen VX (P) 3.46 3.46
Zen D - (D) 4.26,052 4.62
Tata Indica – (P) 2.59 --
Indica – (D) 2.85 --
Indica – (D) Semi
2.95 --
Deluxe
Indica – (D) Deluxe 3.90 --
Santro - (P) 2.99 2.99
Santro – LX – (P) 3.49 3.49
Santro – DX – (P) 3.69 3.49

Source: The Tribune, Februrary 3,

More Car per Car
• Priced close to Maruti 800
• Shaped like Zen
• Spacious as an Ambassador
Marketed with slogans like "The Big...
Small Car" and "More car per car,"
the ad campaign focused on roomy
interiors and affordability
 Tata
Attribute/CAR Indica Santro WagonR Alto

Interior Space x xx xx
Engine
Performance x xx x
Ride and
Handling x x x x

Fuel Efficiency xx x x xxx

Source : The Hindu, July 06

 Engine Mileage(City
Fuel Type Price(Ex-showroom)
Capacity )
Rs. 3,29,863 - Rs.
V2 Turbo Diesel 1405 cc 13.6 kmpl
4,35,108
Rs. 2,44,784 - Rs.
Tata V2 Xeta Petrol 1193 cc 12.1 kmpl
3,71,740
Rs. 3,67,023 - Rs.
V2 DiCOR Diesel
4,43,215

Santro Rs. 2,67,201 - Rs.

Hyundai Petrol 1086 cc 13.6 kmpl
Xing 3,76,023

Rs. 2,16,299 - Rs.

Alto Petrol 796 cc 14.6 kmpl
3,16,985
Rs. 2,99,255 - Rs.
WagonR Petrol 1061 cc 13.9 kmpl
4,75,821
Maruti
Rs. 3,16,413 - Rs.
LPG 1061 14.1 kmpl
4,01,103
Zen Rs. 2,91,372 - Rs.
Petrol 1061 cc 12.5 kmpl
Estillo 4,28,009

Source: DriveIside.com
Launch of
Indica V2

Launch of Wagon R and Alto

Complaints regarding Gas

Mileage
and Horse Power
 Cheap to run and
Affordable to own
Easy to maintain and Highly fuel-
efficient,
Allowing low cost of operations for
commercial fleet
Unlike fuel-guzzlers, Ambassador and
Maruti Esteem

Source: Economic Times