THE PERIODIC TABLE OF SEO RANKING FACTORS

Search engine optimization SEO seems likes alchemy to the uninitiated. But there's a science to it. Search engines reward pages with the right combination of ranking factors. Below, some major factors or "signals" you should seek to have.

ON THE PAGE SEO

CONTENT
+3

OFF THE PAGE SEO

ARCHITECTURE
+3 +3

OFF THE PAGE SEO RANKING FACTORS

Elements influenced by readers, visitors & other publishers.

HTML

LINKS
+3

SOCIAL
+2

TRUST
+3

PERSONAL
+3

LINKS

Cq Ht Ac Lq Sr
Quality +3 Titles +2 Crawl +1 Quality +3

Ta Pc
Authority +1 Country History Locality

Lq Lt Ln
SOCIAL

QUALITY TEXT NUMBER

Are links from trusted, quality or respected web sites? Do links pointing at pages use words you hope they'll be found for? Do many links point at your web pages?

Reputation +1

ON THE PAGE SEO RANKING FACTORS

These elements are in the direct control of the publisher.

Cr Hd As Lt
Research +2 Description +1 Speed +1 Text

Ss Th Pl
Shares History

+3

Sr
+2

REPUTATION SHARES

CONTENT

Do those respected on social networks share your content? Do many share your content on social networks?

Cq Cr Cw Ce Cf
HTML

QUALITY RESEARCH WORDS ENGAGE FRESH

Are pages well written & have substantial quality content? Have you researched the keywords people may use to find your content? Do pages use words & phrases you hope they'll be found for? Do visitors spend time reading or "bounce" away quickly? Are pages fresh & about "hot" topics?

Cw Hh Au Ln
Words Headers +2 URLs Numbers

+1

Ph Ps
Social

Ss
TRUST

Ce
Engage

+1

Ta Th Pc Pl Ph Ps

AUTHORITY HISTORY

Do links, shares & other factors make site a trusted authority? Has site or its domain been around a long time, operating in same way?

FACTORS WORK TOGETHER

Some factors influence more than others, which we've weighted 1 (weakest) to 3 (strongest). No single factor guarantees top rankings. Several favorable factors increase odds of success. Negative "Violation" and "Blocking" factors harm your chances.

PERSONAL
COUNTRY What country is someone located in? What city or local area is someone located in? Does someone regularly visit the site? Or "liked" it? What do your friends think of the site?

Ht Hd Hh Ac As Au

TITLES

Do HTML title tags contain keywords relevant to page topics?

Cf
Fresh

+2

LOCALITY

Do meta description tags DESCRIPTION describe what pages are about? HEADERS Do headlines and subheads use header tags with relevant keywords?

VIOLATIONS

BLOCKING

HISTORY

SOCIAL

ARCHITECTURE
CRAWL Can search engines easily "crawl" pages on site? Does site load quickly? Are URLs short & contain meaningful keywords to page topics?

Vt
Thin Quality

-2

Vs Vc Vp
Stuffing Cloaking -1 Paid Links

-1

-3

-3

Bt Bp
Blocking Blocking

-1

-3

BLOCKING
If searchers "block" site, hurts both trust & personalization.

SPEED

URLS

Vh
Hidden

Vl

-1

Bt Bp

BLOCKING

Have many people blocked your site from search results? Has someone blocked your site from their search results?

Link Spam

BLOCKING

VIOLATIONS
Spam techniques may cause ranking penalty or ban.

Vt Vs

THIN

Is content "thin" or "shallow" & lacking substance? Do you excessively use words you want pages to be found for?

Vh Vc

HIDDEN

Do colors or design "hide" words you want pages to be found for? Do you show search engines different pages than humans?

Vp Vl

PAID LINKS

Have you purchased links in hopes of better rankings? Have you created many links by spamming blogs, forums or other places?

STUFFING

CLOAKING

LINK SPAM

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