Identity Marks

Allison Daniel Tatiana Volbrecht (Graphic Design A2)

Our Client
We

made identity marks for a client looking to open a pet rescue/adoption center. The name of the company was Finding Fido and our identity marks were to include something that represented animals in some way.

Our initial sketches

Final Products
We

decided to take Fido and make the name into a dog. Fido is a character that allows the company to be easily recognized with consumers and allows for a marketable product. We kept up with a gold theme and kept the handwritten style for a unique look.

Final Logo
Our

logo consists of two letters that stand for Finding Fido.

Final Logotype
We

decided to make a Logotype Combination that includes the company's name and their symbol.

Final Symbol

This is just one of the symbols we created. The main symbol for Finding Fido is Fido the dog himself. In this symbol we added a cat and mouse to represent that the company is not only for dogs.

Final Pictogram
We

decided to draw Fido and use a flashlight shining on him to represent finding him. We figure a flashlight and a dog is very universal.

Final Combination Mark

We

used a dog tag as our combination mark that includes the abbreviation for Finding Fido.

Trademark
We

made this trademark for Finding Fido using our own font that represents the company.

Newspaper Masthead

We

chose to use our combination on our newspaper/magazine masthead.

Flag

T-shirt design

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