1. ENVIRONMENTAL THREAT AND OPPORTUNITY PROFILE 2. ETOP ANALYSIS PEST ANALYSIS SWOT ANALYSIS 3. WHY ETOP??

Helps organization to identify O-T To consolidate and strengthen organizations position Provides the strategists of which sectors have a favourable impact on the organization. Organization knows where its stands with respect to its environment. Helps in formulating appropriate strategy

4. ETOP ANALYSIS Economic factors: Technological factors: General economic condition. Rate of inflation. Interest rate/Exchange rate. Source of technology. Technological development. Impact of technology.

5. Socio cultural factors : Environmental factors : Demographic characteristics. Social attitudes. Education level , awareness, and consciousness of rights. Weather change Climatic change. Demand related factors. Suppliers related factors. ETOP ANALYSIS

6. ETOP ANALYSIS Political factors : Legal factors : Political system. Political structure , its goals and stability. Government policies , degree of intervention Policies related to licensing , monopolies. Policies related to export and import. Policies related to distribution and pricing.

7. FACTORS COULD INCLUDE Political international trade, taxation policy Economic interest rates, exchange rates, national income, inflation, unemployment, Stock Market Social ageing population, attitudes to work, income distribution Technological innovation, new product development, rate of technological obsolescence Environmental global warming, environmental issues Legal competition law, health and safety, employment law

8. THREAT MATRIX HIGH HIGH LOW LOW ATTRACTIVENESS PROBABILITY OF OCCURENCE Major Threats Moderate Threats Moderate Threats Minor Threats

9. OPPURINITY MATRIX HIGH HIGH LOW LOW ATTRACTIVENESS PROBABILITY OF OCCURENCE Very attractive Moderately Attractive Moderately Attractive Less Attractive

10. PREPARING ETOP Dividing the environment in different sector. Analyzing the impact of each sector on the organization. Subdividing each environmental sector into sub factor. Impact of each sub sector on organization in form of a statement.

11. ETOP: Pros and Cons Pros Cons Help to determine the key factor of threats and opportunities. Good tool to qualify the factors related to companys strategy. Can consider many factors for each special case. It doesnt show the interaction between the factors. It cant reflect the dynamic environment. Its a subjective analysis tool.

12. Case study : MILLIPORE 13. About Millipore Millipore is a multinational, high technology bioscience company that provides technologies, tools and services for the development and production of new therapeutic drugs. The company, headquartered in Bedford, Mass., serves the worldwide life science research, biotechnology and pharmaceutical industries. Mission and Vision Millipore exists to provide technology, tools and services for the development and production of new therapies and drugs that will enable people to live longer, healthier lives. Our vision is to become the partner of choice for critical tools, technology and services used in the discovery, development and manufacture of new therapeutic compounds.

14. MILLIPORE PRODUCT LINE Life science. Drug discovery. Sample preparations. Lab water. Process development. Bio production. Process monitoring.

15. E T O P O F M I L L I P O R E Factors Impact of each Sector Economic Technological Political Legal Socio cultural Fluctuation in exchange rate Increasing rate of inflation Worsening economic conditions Strong R&D program Market Leaders Better solution providers Ne w Intergral-2008 No significant change. Following FCPA (Foreign corrupt practices act). Strict IPR laws - No poaching No significance change.

16. E T O P O F M I L L I P O R E Factors Impact of each sector Competitive Demand related Governmental policies Competition particularly from low priced products . Downfall in demand due to low priced products . Containment of rising health-care cost. No excise duty only vat for product manufactured in India.

17. OPPORTUNITY MATRIX EB and CB Market leaders brand value and brand awareness. Special offers with OEMs.(Agilent). Provide customized protocol support. Dedicated service team.(Toll Free numbers). Large installation base. New low budget product lines. Saturation point of market is far away New markets are opening

18. THREAT MATRIX Competition particularly from low priced products. Concentration majorly on big Fishes . IPR laws are not so strong in INDIA. Switching over form process patent to product patent Patent law not well defined Expensive products. Bad rapport with customers (unsatisfied customer). Lack of geographical division (remote areas). Poor dealer network. Low investment in marketing.