Successful Product Recall Management Companies

Non Successful Product Recall Management Companies

Saturn and Intuit

Quick public confession of mistakes by managers Made immediate amends & appropriate corrections Focussed on long term marketing implications Reacted tactically

Intel

Focussed on technical aspects and did not take immediate steps Did not cater to the customers claims

 Channel distribution plays a major role in Product Recall

Exclusive most easy to recall Intensive somewhat easier Extensive difficult

Social media can play vital role in product recall especially in customer communication Product identification with proper bar codes helps in product tractability which in turn facilitates the recall