Your Coaching Extras ICF Michigan Statewide Conference

Jennifer Britton, CPCC, PCC

Heres what the research says. 94 % of coaches said they offer 1 or more services in addition to coaching On average coaches offer almost three additional services on top of coaching Services include: Consulting (62%), Training (60%), Facilitation (50%), Mentoring (34%), Teaching (29%), Counselling (17%), Other (17%) (Coaching World, May 2013 from the International Coach Federation) Whats the Difference?

Coaching competencies Powerful Questions Client, not coach, is expert Goal Setting Awareness, Action and Accountability Integration and application of learning Clients and their agenda are the drivers Coach curiosity and unattachment

Facilitation

Core facilitation competencies Questions Focus on process Help client move from A to B May, or may not, be content expert

Acquisition of KSAs Content Training objectives are drivers Trainer is expert Trainer measured on learning Tight timelines

Mentoring

Coaching

Training

Not Direct Line Management Mentor is expert Mentor's own stories Experience Internal Workings Practical Past Experience KSAs may be a focus

Graphic adapted from One to Many: Best Practices for Team and Group Coaching, Britton, Jennifer Britton, 2013, Jossey-Bass All Rights Reserved

Your Coaching Extras - ICF Michigan Statewide Fall Conference Jennifer Britton, PCC, CPCC, Copyright 2013 (416)996-8326 | info@potentialsrealized.com| GroupCoachingEssentials.com and PotentialsRealized.com

Program Development Cycle

WIIFM/WIIFT Knowing Your Client Program Development Worksheet

Needs Assessment

Design/Development

Focus Groups, Survey Resources

Implementation

Preparation Test/Pilot

Evaluation

Ongoing Feedback

Sustainability

Ongoing refinement

NOTES:

Your Coaching Extras - ICF Michigan Statewide Fall Conference Jennifer Britton, PCC, CPCC, Copyright 2013 (416)996-8326 | info@potentialsrealized.com| GroupCoachingEssentials.com and PotentialsRealized.com

In Focus - Group Program Design: 1. Design with the client in mind 2. Modularize - Platform Building 3. Consider learning styles 4. Anchor Points Theme areas provide common focus 5. Less is more 6. Leverage Core Coaching Skills 7. Accountability 8. Agreements Coaching Agreement/Ways of Working

Paper or Soft - Considerations: Client Needs

Market Reach

Distribution

Updating

Delivery Channel

My Vision Going Forward:

Your Coaching Extras - ICF Michigan Statewide Fall Conference Jennifer Britton, PCC, CPCC, Copyright 2013 (416)996-8326 | info@potentialsrealized.com| GroupCoachingEssentials.com and PotentialsRealized.com

What do you have, or want to create, at each level? Low or no price - Awareness

Lower Price - Consideration

Mid-Price - Loyalty

Higher Price - Advocacy

My Next Steps are:

Your Coaching Extras - ICF Michigan Statewide Fall Conference Jennifer Britton, PCC, CPCC, Copyright 2013 (416)996-8326 | info@potentialsrealized.com| GroupCoachingEssentials.com and PotentialsRealized.com