OctoberUniversityfor Modern Sciences

and Arts DH,S442

!'acultyof Engineering ProductD&I)
Irinal*spring 2009

Answcr the lbllowing question: (Total Marks: 40)

Consider yourself a "Lead User" customer for one of the foltowing products. Go
through the given Product Developmentand Design project processesto analyzethe
market opportunity, expressyour needsogenerateconceptsand evaluatethemoto
finally present your work; documented,to interestedinvestors.

Producl l; Mobite Phone2010 (QuictrBuitd)

l)roduc:l2: lennis Racket (Generic)
Product 3: I'ooth Brush (Generic)
Product 4, Ttlssh Memory 2010 (Plat/brm)

1. Project Proposal (3 Marks)

--
MarketOpportunity,
MarketSize,MarketShar6]ndRichriess
of'Opportunity

2. Mission Statement(4 Marks)

Product Description,
Benefit KeyBusiness
Propositicln, Goals,Competitive
Stratcgy,
1'echnology
'l'rajectories,
Primary
andSecondary
Market, Assumptions
Constrains,
andStakeholders

3. Customer Needs (5 Marks)

Answer:
TypicalUses?Likes-Currqnt?
Dislikes-Current?
Suggest
Impr<lvenrents'/
, andlistablish
relativeimportanceand uniquenessofneeds

'Iarget
4. Metrics& Benchmarking(5 Marks)
Specifications
Preparelist of rnetrics for youl primary needs,brainstorm competitive benchmarking and set idcal
and marginally acceptablevalues

(10 Marks)
5. ConceptGenerationand Hand*Sketches
Decompose rnetrics,
complicated SearchInternally(2 sub-conceptsfor eachmetric),lland-sketch
all sub-concepts,
E,xplore with a combination
systematically table.andlist 3 full productcor.lccpts

6. ConceptSelection(5 Marks)
ConceptSelectionScoringMatrix for the 3 concepts(use customerneedsas your selection
criteria),preselrtwinning conceptand hand-sketchits assernblydrawing

7. Product Architecture (4 N{arks)

ProductElements(Schematicdiagram),and clusterelementsinto chunks('Iree diagram)

B. lndustrialDesign(3 Marks)
A e s t h e t i ca u d E r g o n o m i cN e e d s

9. Mention the three Design for Manufacturing types (1 Mark)

P a s e1 o f ' 1

'?-Q