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  • Toyota Corolla Gli: Focus Group Findings

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    Zubair Khan
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    This document summarizes the findings of a focus group discussion on the 2013 Toyota Corolla GLi. It includes a list of 8 focus group participants, their ages, genders, occupations, incomes and areas. The key discussion points were around reasons people buy the Corolla like reliability and resale value, and reasons they don't like price and fuel efficiency. Important attributes included durability, resale value and after sales service. Consumer buying patterns and potential purchasing problems were also discussed.

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    Focus Group Results

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    Presentation - Toyota

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    This document summarizes the findings of a focus group discussion on the 2013 Toyota Corolla GLi. It includes a list of 8 focus group participants, their ages, genders, occupations, incomes and areas. The key discussion points were around reasons people buy the Corolla like reliability and resale value, and reasons they don't like price and fuel efficiency. Important attributes included durability, resale value and after sales service. Consumer buying patterns and potential purchasing problems were also discussed.

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    Attribution Non-Commercial (BY-NC)
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    11 views11 pages

    Toyota Corolla Gli: Focus Group Findings

    Uploaded by

    Zubair Khan
    This document summarizes the findings of a focus group discussion on the 2013 Toyota Corolla GLi. It includes a list of 8 focus group participants, their ages, genders, occupations, incomes and areas. The key discussion points were around reasons people buy the Corolla like reliability and resale value, and reasons they don't like price and fuel efficiency. Important attributes included durability, resale value and after sales service. Consumer buying patterns and potential purchasing problems were also discussed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Toyota Corolla GLi

    Focus Group Findings


    Group Members:

    Sair Riaz Zubair Ameer Khan Umer Aawad Usman Khalid

    Toyota Corolla GLi

    FOCUS GROUP PARTICIPANTS Product: 2013 Toyota Corolla Topic: Individual Reviews based on attached Discussion Guide Sr. # 1 Names Age Gender Education Income (between PKR) 75k to 100k Area

    Atique Rehman

    Ur

    35

    Male

    2 3 4 5 6 7 8

    Osaid Ahmed Arsalan Zahid Majid Asghar Ammara Zubair Umer Gulsher Zaeem Zafar Zain Ahmed

    18 29 37 22 40 34 16

    Male Male Male Female Male Male Male

    BS Electrical Engineering(Mobilink) MBA-Marketing & Finance BDS (Student) Commercial Pilot (Air Blue) Director Processing MIS in accounting HR Business Partner Faysal Bank Entrepreneur LGS Student

    G-10/1, Islamabad

    25K to 35K 50k to 75k

    Faisal Town DHA, Lahore

    100k to 125k Shadman, Lahore 30k to 50k Johar Town, Lahore 75k to 100 k DHA, Lahore 100k to 125k Islamabad Nil Lahore

    People Buy Corolla


    Reliable and Durable Excellent after sales services by Toyota Superb resale value

    People dont buy corolla


    Overpriced Less fuel efficient Brand loyalty

    Consumer Opinions
    Some preferred Japanese Cars & Sports Car over corolla Not a female brand Corolla a best option in the same price range

    Products Important Attributes


    Durability Resale value After Sale Services

    Consumers Buying Pattern


    Below 23 Above 24 & Married Females

    Purchasing Problems
    Financial Barriers Memories & Perceptions

    Product Usage
    Urban Area Usage Rural Area Usage

    Opinion Regarding Brands


    Toyota Passo Honda City Toyota Corolla

    Feed Back on Advertisement


    Print Media Word of Mouth

    Conclusion

    Thank You..

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