MIS in your Pocket

Management Information Systems

The Role of Information Systems in Business Today

MIS IN YOUR POCKET

What kinds ofInteractive applications are here? questions What business Read the Session anddescribed discuss the following functions do they support? How do they improve operational efficiency and decision making? What kinds of businesses are most likely to benefit from equipping their employees with mobile digital devices such as iPhones, iPads, and BlackBerrys? D.W. Morgans CEO has stated, The iPhone is not a game changer, its an industry changer. It changes the way that you can interact with your customers and with your suppliers. Discuss the implications of this statement.
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Management Information Systems

What kinds of applications are described here? What business functions do they support? How do they improve operational efficiency and decision making?

The applications support business functions including:

collaboration location-based services communications with stakeholders

Management Information Systems

What kinds of applications are described here? What business functions do they support? How do they improve operational efficiency and decision making? These applications improve operational efficiency and decision making:

By allowing people to communicate from wherever they are. They are no longer tied to one place or one machine. They can receive information and data instantaneously which allows them to make better, faster decisions.
For example, in the case of Doylestown Hospital, doctors use iPhone applications to access medical reference applications, giving them a broader base of information on which to base decisions.
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What kinds of businesses are most likely to benefit from equipping their employees with mobile digital devices?

Any business with a need to communicate with customers, suppliers, and business colleagues can benefit from equipping employees with mobile devices. For example,

Farmers can receive up-to-date weather forecasts, track crop information via GPS coordinates, store and access data on crop varieties for later analysis, track employee productivity during harvest time, take pictures of crops to include in a database, and communicate with suppliers and customers.

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Discuss the implications of D.W. Morgan CEOs statement.

Sales and Marketing can take a hit by not having access to information that can close business deals faster and more efficiently.

Costs can increase without the ability to contact suppliers and track product shipments, especially for those companies who use just-in-time supply chains.
Those that effectively and efficiently deploy mobile digital device technology gain a huge competitive advantage over those who do not use the technology to stay in constant touch with customers and suppliers.

Management Information Systems

The Emerging Mobile Digital Platform: M-Commerce and Business Impacts

In a few years, the primary means of accessing the Internet both in the U.S. and worldwide will be through:
highly portable netbooks and Smartphones, and NOT traditional desktop or laptop PCs.

This means that the primary platform for e-commerce products and services will also change to a mobile platform

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U.S. Internet and Mobile Internet Users 2008-2013

Prentice Hall 2011

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U.S. Cellphone and Smartphone Shipments, 2009-2013

Prentice Hall 2011

Management Information Systems

Global Smartphone and Laptop Shipments, 2009-2013 (in Millions)

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The change in hardware has reached a tipping point. In 2009 worldwide PC sales shipments slumped to 257 million units from over 300 million in 2008. Desktop shipments declined 31% over 2008, while portable laptops rose 3%, and the smaller net book shipments rose 79% to more than 21 million units. The population of cell phone subscribers is at least three times that of PC owners. About 25% or one billion of the world's cell phones are "smart phones," capable of accessing the Internet using broadband cell networks.

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The Mobile Digital Platform Technology

Smartphone business apps will outpace the growth in consumer apps as more managers switch from PCs to smartphones.

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Prentice Hall 2011

Management Information Systems

The Mobile Digital Platform Technology

Mobile Internet advertising is the fastest growing online ad channel.

Mobile Ad Spending 2008-2013 (millions)

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Management Information Systems

The Mobile Digital Platform Technology

Mobile entertainment revenues are growing rapidly as content creators and owners strike deals with iTunes, the major cell phone carriers, and other mobile Web entertainment creators and distributors.

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Prentice Hall 2011

Management Information Systems

The Mobile Digital Platform Technology

U.S. Location-Based Mobile Platform Revenues 20092013 (millions)

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Prentice Hall 2011

Management Information Systems

The Mobile Digital Platform Technology

E-book Sales 2009-2013 (million)

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Management Information Systems

The Mobile Digital Platform Technology

MOBILE PLATFORM E-COMMERCE REVENUES, U.S. 2009-2013 (MILLIONS)

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Mobile Digital Platform: Impact on Business, Management, and Management Information Systems
The mobile digital platform: increases the speed of information flow, the velocity of decisions, the efficiency of decisions, and hopefully improves the quality of decision making.