Professional Documents
Culture Documents
5/07/08
ANIL KUMAR
Employee Branding
"The image projected by employees through their behaviors, attitudes and actions. This image is impacted on by employees' attitude and engagement towards the employer brand image promoted through the culture of the organization.
-Minchington (2005)
In Simple Terms
Employee Branding means what a employee projects about himself and the organization culture. He / She should be able to serve as a brand ambassador for his/her Organization. A strong sense of affiliation is seen of the employee towards his /her organization.
Advertising and public relations systems should communicate messages that consistently and frequently reflect the brand and organizational image.
Accurate and specific job previews should be given to new employees so that realistic expectations are incorporated into their psychological contracts
Growing Importance
An unsatisfied customer tells ten people
Growing Importance
Employer branding to attract employees It helps in retaining current employees, increasing employee satisfaction, attracting job candidates, and motivating employees in their work, which leads to excellent business gains. Initiatives taken by organizations to make the workplace more employer-friendly and implement development
Industry Practices
SATYAM: CTS: ACCENTURE: LG: MARUTI: Every Satyamite is a Leader Celebration at Work Best Place for Women to Work Best Employee Bonus Collective Vacation Scheme
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