Case study on Mission statement Viking Sewing Machines Ltd.

, a large company, was engaged in manufacturing and marketing household sewing machines including electronic models and lowpriced mechanical models. Sale of domestic sewing machines was declining all over the world in view of the increasing popularity of ready-made garments produced by companies using industrial sewing machines. At this stage there was a change in the ownership of Viking in 1997, when the CEO resigned and a new CEO took charge. Under his leadership, Viking considered the following mission statements for the company: a. To develop, produce, market and sell sewing machines and related products which enhance the joy of creative sewing b. To be a consumer-driven company ensuring growth, profitability and success by providing superior satisfaction to the consumers and our dealer partners by continuously adding value to the Viking Brand c. To be recognized as the leading premier sewing machine company in the world d. To expand our business by creating demand for more creative uses of sewing. Which one of the above mission statements should the company adopt and why?