Professional Documents
Culture Documents
La Piere
(Social Forces, 13, 230-239, 1934 )
( 92%)
(66
184 ).
50
A. Wicker
(Journal of Social Issues, 25, 41-78, 1969 )
( 0,15).
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(Manstead,
2000)
,
& &
Fishbein & Ajen,1975
(
)
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(TRA)
Theory of reasoned action
FISHBEIN & AJZEN, 1974; AJZEN & FISHBEIN, 1980
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0,89
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(TPB - THEORY OF PLANNED BEHAVIOR)
(AJZEN, 1989; AJZEN & FISHBEIN, 2005)
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()
(perceived behavioral control)
()
() (perceived
facilitation).
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,
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)
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,
;
,
,
(Parker, Manstead, & Stradling,
1995): ,
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;
(Gorsuch & Ortbergh, 1983;
Manstead, 2000)
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-
(Armitage & Conner, 2001)
20%
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