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R.

La Piere
(Social Forces, 13, 230-239, 1934 )
( 92%)


(66
184 ).

50
A. Wicker
(Journal of Social Issues, 25, 41-78, 1969 )


( 0,15).
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(Manstead,
2000)

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Fishbein & Ajen,1975



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Davidson & Jacard


(1979, 2 )


()

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(TRA)
Theory of reasoned action
FISHBEIN & AJZEN, 1974; AJZEN & FISHBEIN, 1980

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0,89

Ajzen & Madden,


(1986)


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(TPB - THEORY OF PLANNED BEHAVIOR)
(AJZEN, 1989; AJZEN & FISHBEIN, 2005)

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(perceived behavioral control)

()
() (perceived
facilitation).

Beck & Ajzen, 1991


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Madden, Ellen, & Ajzen, 1992


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1995): ,
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(Gorsuch & Ortbergh, 1983;
Manstead, 2000)

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