A study on understanding customer preferences while purchasing detergent powder

Age of respondents below 35-50 50 20years 20-35 years years above 2 28 3 17 4% 56% 6% 34%
4% 34% 56% 6% below 20years 20-35 years 35-50 years

Occupation of respondents Self House employed wife Student 10 12 20 5 20% 24% 40% 10%
public 10% 6% 20% 40% 24% self employed house wife student private

Public 3 6%

Private

1) Total number of customers using specific brand of detergent Ariel surf excel wheel tide others

18% 9
24%

20% 10
18% 20%

18% 9
Ariel surf excel

20% 10

24% 12

20%

wheel tide

18%

2) Reasons for using a particular brand price easy availability quality Others 16% 14% 60% 10% 8 7 30 5
10% 16% 14% 60% easy availabilit y qualily price

3) Features for using a particular brand All of Odour Cleanliness Safety above 14% 46% 8% 32% 7 23 4 16

14% 32%

odour cleanliness safety

8%

46%

all of above

4) Number of people using washing machine are Type of machine ---------yes 58% 29
42 %

no 42% 21

yes no 58 %

5) Type of detergent used in washing machine is surf excel Ariel 36% 18 not tide others applicable 12% 6% 4% 42% 6 3 2 21
surf excel ariel tide 4% 6% 12% others

42% 36%

6) Frequency of buying the detergent powder very often often 16% 8

sometimes rarely never 44% 38% 2% 0% 22 19 1 0

0% 2% 16% 38% 44%

very often often sometimes rarely never

7) Number of respondents special preference of detergent to children clothes very often often 18% 9

sometimes rarely never 12% 8% 12% 50% 6 4 6 25

very often 50% 18% 12% 8% 12% often sometimes rarely never

8) The place where detergent is brought by customers retailer wholesaler supermarket others 23 12 15 0 46% 24% 30% 0
0 retailer 30% 46% wholesaler supermarket 24% others

9) Media through which customers got the information

Television Internet FM Radio Samples 12% 18% 20% 50% 6 9 10 25

12% 50% 20% 18% TV IN FM S