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  • Röchling Media Plan Optimization

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    ckapasi
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    Röchling's current communication includes their website with product categories and solutions, technical lectures, highlighting achievements, brochures, exhibitions, and industry memberships. Their suggested media includes expanding their website, more technical articles, brochures, trade fairs, exhibitions, lectures, and industry memberships. Their media plan for fabricators involves free trials, training, awards events, trade fairs, and journals, while for OEMs it focuses on solution-based selling, service delivery, trade fairs, and journals. For end users, they propose a "Powered by Röchling" campaign.

    Original Description:

    Rochling Media Plan

    Original Title

    Röchling

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    Röchling's current communication includes their website with product categories and solutions, technical lectures, highlighting achievements, brochures, exhibitions, and industry memberships. Their suggested media includes expanding their website, more technical articles, brochures, trade fairs, exhibitions, lectures, and industry memberships. Their media plan for fabricators involves free trials, training, awards events, trade fairs, and journals, while for OEMs it focuses on solution-based selling, service delivery, trade fairs, and journals. For end users, they propose a "Powered by Röchling" campaign.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views5 pages

    Röchling Media Plan Optimization

    Uploaded by

    ckapasi
    Röchling's current communication includes their website with product categories and solutions, technical lectures, highlighting achievements, brochures, exhibitions, and industry memberships. Their suggested media includes expanding their website, more technical articles, brochures, trade fairs, exhibitions, lectures, and industry memberships. Their media plan for fabricators involves free trials, training, awards events, trade fairs, and journals, while for OEMs it focuses on solution-based selling, service delivery, trade fairs, and journals. For end users, they propose a "Powered by Röchling" campaign.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Rchling

    Media Plan

    Anand Iyer(02) Chintan Kapasi (10)

    Current Communication
    Website Product Category -> Types of Product -> Solution based approach Technical Lectures in Universities Highlighting their achievements (Awards, recognition) Brochures and Technical Literature Exhibitions and Trade Fairs Memberships with various Industry specific bodies (e.g.: TRANSFORM)

    Suggested Media Vehicles


    Website Technical articles Brochures and Technical literatures Trade fairs and Exhibitions Lectures Membership with various plastic associations

    Media Plan
    Fabricators: Free RITA Trial version and on-site Training Rochling award event for quality in fabrication Trade fairs Industry journals OEM: Solution based selling through sales force Focus on after sales service delivery by highlighting logistics best practices in plastic industries Trade Fairs and Journals

    Media Plan
    End User Powered by Rochling campaign

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