Report Planning Tool Section Component 1 Header Page 2 Executive Summary 3 Table of Contents 6 Introduction 7 8 9 Content 10 Question One

11 Paragraph 1 12 Paragraph 2 13 Paragraph 3 14 Question Two 15 Paragraph 4 16 Paragraph 5 17 Paragraph 6 18 Question Three 19 Paragraph 7 20 Paragraph 8 21 Paragraph 9 22 Question Four 23 Paragraph 10 24 Paragraph 11 25 Paragraph 12 26 Conclusion 27 Recommendations 28 References

Sub Component

Background Aim Scope Macro Analysis of Energy Industry Features of the Macro Environment Pestel Analysis The affect of the Macro Environment on Siemens Siemen's Competitive Advantage Attractiveness of Renewable Energy Sources Existing Resources and Capabilities of Siemens Opportunities for Competitive Advantage Strategies for New Energy Technologies Opportunities on New Energy Technologies Strengths and Weaknesses of being a First Mover Siemens Strategy for New Energy Technologies Development of Alternative Technologies Innovation in Dynamic Markets Evaluating Options for Partnerships and Alliances Assessing Options for Siemens

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Analyse features of the macro-environment that may affect Siemens Energy using the PESTEL framework. In which renewable energy sources should Siemens Energy invest and why? How aggressive should Siemens be in pursuing new energy technologies? Should it be a first mover and set the standard or let other companies take the initial risk and then capitalise on their discoveries. Support your answer. How should Siemens go about developing alternative energy technologies? Should it go it alone? Should it form strategic alliances? Should it acquire smaller companies which have already made technological advances? Support your answer.