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THE OBJECTIVES
Modernization of the Indian Automobile Industry.
Production of fuel-efficient vehicles to conserve
scarce resources.
Production of large number of motor vehicles which
was necessary for economic growth
Segment and Brand
Product
Four Wheelers
Maruti 800
Maruti Alto
Maruti Baleno
Maruti Esteem
Maruti Grand Vitara XL-7
Maruti Gypsy King
Maruti Omni
Maruti Suzuki SX4
Maruti Swift
Maruti Versa
MAJO R CO MPETITORS
The major competitors for Maruti cars are;
Hyundai Motor India Limited
Tata Motors
Hindustan Motors
Mahindra & Mahindra
PAL
Toyota
Ford
Mitsubishi
GM
Post 1998, the market structure
changed drastically. As a result of the
internal turmoil and the changes in the
external environment, Maruti faced a
depleting market share, reducing profits,
and increase in inventory levels, which it
had not faced in the last 18 years
Maruti and CRM
Maruti created a land-mark in CRM by
launching a website for the customers in
the year 1998
Maruti is investing a lot of money and
effort in building customer loyalty
programmes
1.Maruti Auto Card-- Auto Card brings the
customer all the advantages of an
international credit card in addition to
bringing the customer an opportunity of
Marut i T rue V alue O ut let
Maruti has aided customers by providing
them the facility to bring their vehicle to
a 'Maruti True Value' outlet and
exchange it for a new car, by paying the
difference. They are offered loyalty
discounts in return. This helps them
retain the customer.
Maruti Call Center
Maruti has proper customer complain
handling cell under the CRM dept. The
CIC will help MUL rapidly build an
information pool of over 3 million Maruti
owners as well as that of its prospective
Marut i on R oad S er vi ces
The MOS ensures: