Volvo India

Introduction
A Brand in India Came into existence in 1998 in India

Hurdles they faced

Brought Innovative and luxury approach Competition they faced

Case Overview
Bid to DTC in 1998, rejected No support from state transport corporation Thought out of the box Capture customers heart with their entertainment and luxury service.

 Interstate coach rises from 20 in 2001 to 5000 in 2011 Introduction of AC buses Comprises of 76 percent of the luxury bus market Sell the concept not the tickets First city bus to bmtc in jan 2006.

 Launched 14.5m intercity bus,longest in india Competition from Mercedes benz and tata motors Entered into manufacturing in 2008 Making 1100 buses a year and hopes to raise production to 2500 by 2013/14.

 Started operating in tier II cities Proved their mettle and showed their potential Leaders in this segment.

Analysis
Understood the demand of the market and grabbed the opportunity Believed in selling not just the product but the concept Reached to the public through advertisements Foresightedness and perseverance have been its pillars to success

 Interacted with people , had feedback from them and kept maturing Entered into manufacturing on seeing the competition from mercedes benz and tata motors.

Recommendations
Customer care centre of volvo should be there. State of art roads should be designed for public transport. Should look to reduce the cost without comprising on the quality. Mini buses should be introduced to connect small towns to tier II and tier III cities.

Conclusion
Everything has its own importance & there is always enough space to capture the market and be a brand in the market.

Their attributes like firm belief and perseverance are the pillars of their success . Volvo eventually become a part and parcel of publics life.

Thank you