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  • Adweek Nov 07

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    adrenalinany
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    About ADRENALINA Adrenaline, a hormone in the human body, is generated when we experience an emotion. In the same way Adrenalina, the agency, generates ideas that provoke engagement, experience and emotion between brands and consumers. Based in New York's SoHo district, Adrenalina's marketing disciplines include: media agnostic ideas, breakthrough advertising, retail and event marketing, consumer promotions and digital. The agency is 49% owned by MDC Partners.

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    About ADRENALINA Adrenaline, a hormone in the human body, is generated when we experience an emotion. In the same way Adrenalina, the agency, generates ideas that provoke engagement, experience and emotion between brands and consumers. Based in New York's SoHo district, Adrenalina's marketing disciplines include: media agnostic ideas, breakthrough advertising, retail and event marketing, consumer promotions and digital. The agency is 49% owned by MDC Partners.

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    9 views2 pages

    Adweek Nov 07

    Uploaded by

    adrenalinany
    About ADRENALINA Adrenaline, a hormone in the human body, is generated when we experience an emotion. In the same way Adrenalina, the agency, generates ideas that provoke engagement, experience and emotion between brands and consumers. Based in New York's SoHo district, Adrenalina's marketing disciplines include: media agnostic ideas, breakthrough advertising, retail and event marketing, consumer promotions and digital. The agency is 49% owned by MDC Partners.

    Copyright:

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    BREAKING NEWS Hot New Shop Gives Market A Fresh Shot of Adrenaline ‘Dream Team’ snares one major client and interest from MDC, among other: By DELLA DELAFUENTE 1S the Kind of sory only asales pro could sell-after 0 few beers, that is: A dream team of advertising veterans join forces 1 launch an agency they name Adrena Tina after the Spanish word for adrenaline. ‘And before they ever draw up the paper work fortheir fledging firm, they pitch their first prospective client duringa multimillion dollar review. Seemingly overnight theirtiny firm becomes the agency of record for Heineken USA'sTeeate and Tecate Light beers If that doesn’t arouse a serious case of startup envy, it getsbetterjustas the ad exec- "tives began gearing up to work with their ‘one major client, some big agencies, cluding sequisitive Toronto ad conglomerate MDCPariners, best inown forbeing.“the place where great talent lives” started making ove: turesin hopes ofeither partnering with Adre alinato go after Hispanic business o toacquite itoutright, said Manuel Wemnicky, principal of Adrenalina, *MDChad been exploring the opportunity totap nto the Hispanicmarketforquite some time andhadspoken tomany agenciesovert ‘years sald Wernicky, «former mans rector of The Bravo Group. “Itwas something in their portfolio of agencies that they knew \was important, but theydlidn’tseem toconnect, with anyone: For Wernicky and his partners, Adrenalina tumed out tobejusttheright mixoftalentand endorphin-inducing ereativity for MDC chaie- ‘man andCEO Miles Nadal, who long had been searching forjust the right agency to make just the right push into the ever-expanding His panicmarkeiplace, Nadal began meeting with the partners this past summer and the discussions re sulted in a 49/51 partnership recently final: ized with MDC ss minority owner of the new Hispanic agency that will operate au- tonomously from MDC, though both sides have the option of callaberating on projects and ventures requiring their expertise and background, Wernicky said, “We felt there was 2 huge opportunity of vary entrepreneurial people with 2 wonderful track record, who are looking to be empow: Arenalina’s(1t01) Weil, Olewarita, ‘ered, tobuilda greatagencycommitted todo- ing brill

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