STRATEGIC MANAGEMENT

UNDER THE GUIDANCE OF: KSHAMATA MAM

GROUP MEMBERS
SANJEEV CHOUDHARY

SHRIRAJ BHIDE
HARDHIK GANDHI AAKASH LADDA

REEMA SINGH
PALLAVI KADU

(14) (13) (47) (02) (23) (33)

TATA GROUP

INTRODUCTION
MULTINATIONAL CONGLOMERATE

SEVERAL PRIMARY BUSINESS SECTORS

11TH MOST REPUTABLE COMPANY IN THE

WORLD-BY REPUTATION INSTITUTE FIFTH LARGEST STEEL COMPANY IN THE WORLD FIFTH GENERATION OF FAMILY STEWARDSHIP

OVER VIEW

PIONEERS

JAMSETJI TATA

DORAB JI TATA

SIR RATAN TATA

JRD TATA

NAVAL TATA

Deep rooted history

FOUNDATION

1868-1931
CONSOLIDATION 1932-89

EXPANSION 1990 onwards

FOUNDATION The seeds of what would mature and become today's Tata group were laid long years before India became independent. CONSOLIDATION The Tata group ventured into new areas and built on the foundations, in spite of the restraints imposed by a controlled economy

EXPANSION
The liberalization of the Indian economy

unleashed a period of remarkable growth for the Tata group, in India and worldwide.
Tata ventured in to mergers and acquisitions

in the late 1990s.

TATA GROUP OF COMPANIES

AUTOMOTIVE ENGINEERING SERVICES ENGINEERING PRODUCTS

ENGINEERI NG

MATERIALS

COMPOSITES METALS

ENERGY

POWER OIL GAS

TATA GROUP OF COMPANIES

TATA CHEMICALS TATA PIGMENTS CHEMICA RALLIS INDIA LS HOTELS AND REALITY FINANCIAL SERVICES OTHER SERVICES

SERVICES

CONSUMER PRODUCTS

INFINIT RETAIL TATA TEA TATA CERAMICS TATA MCGRAW HILL PUBLISHING COMPANY TATA INDUSTRIES TRENT

Values

STRATEGIES THAT SUCCEDD

A SPACE OF ITS OWN

HOME ADVANTAGE
A WORLD TO WIN INTEGRATION WITH TECS (TATA ECONOMIC

CONSULTANCY SERVICES)

CURRENT STRATEGIES
DIVERSIFICATION

INORGANIC GROWTH
BACKWARD INTEGRATION MARKET EXPLORATION

BLUE OCEAN STRATEGY

GLOBALIZATION STRATEGY

INTERNAL ENVIRONMENT SWOT ANALYSIS

EXPERIENCE BUSINESS MODEL RESOURCES AND CAPABILITY CULTURE VALUE CHAIN DISTIBUTION MACRO ENVIRONME NT

STRENG TH

WEEKNE SS

OPPORT UNITIES
EXPORTS NEW PRODUCT NEW MARKETS ACQUSTION

THREAT
FREE MARKET LOW BARRIERS GLOBALISATION OF ECONOMY

EXTERNAL ENVIRONMENT PEST ANALYSIS

POLITICAL

ECONOMICAL

SOCIAL

TECNOLOGICAL

PORTERS-5 FORCE MODEL

TATAS FUTURE GOALS AND OBJECTIVES

o Result of Strong Business Ethics Tata as one A desired to be loved o Tata offers its resources as much as possible in

o
o o

order to maintain and improve a clean environment, and in order to improve life in regions where it is settled -Tata steel, annual report 2005 Pro Community Business Practices Increase in Research and development spending Cutting edge technology Expansion in new market

IMPACT OF CAG ON TATA

The Comptroller and Auditor General (CAG) Loss of Rs 1.86 lakh crore due to lack of bidding.

Tata Power declined by 3.71 percent.