Business Plan

INTRODUCTION TO CYBERPRENEURSHIP
BEN 2014

Lecturer name: Mohd. Nor Ismail

Lecture Session: BC252

Group Name

Imogyzstan
Group members

Name Student ID

Sainbayar 1051108111
Anthony 1061100402
Alge S. 1061100408
Ari 1061100430
Astrid 1061100432
Berlian 1061100435
Gulzhan 1061110127
Mitta 1061105534
Uddy 1061107047
Enkhtsatsral 1061107529
Hafidz 1061108298
Dewi 1061109277
Andi Eka F.D. 1061109278
Angeline 1061109279
Chandra Leo 1061109394

List of Contents
 Cover 1
List of Contents 2

Section 1: Executive Summary 3

Section 2: Business Description

A. General Description of the Business 3
B. Industry Background 4
C. Goals and Potentials of the Business 4
D. Uniqueness of Product and Service 5

Section 3: Marketing
A. Research and Analysis 5
B. Marketing Plan 6

Section 4: Operations
A. Identify Location 7
B. Proximity of Supplies 8
C. Access to Transportation 9

Section 5: Management Structure 8

Section 6: Finance
10
Section 7: Critical Risks 12
Section 8: Milestone Schedule 12

Appendix 14

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Section 1: Executive Summary

Introduction to Cyberpreneurship is one of the subjects offered this trimester. In this

subject we learn how to become and be a successful entrepreneur both in the real and in
the “cyber” worlds. The group’s name which is “Imogyzstan” represents the diversity of
the group. It stands for Indonesia Mongolia Kyrgyzstan. Imogyzstan have learned and
applied the theories learnt in the lectures. Imogyzstan have decided to try the food
business. They decided on a variety of unique products which will attract the customers
and have a relative advantage over other competitors.

The group is sure that through learning and applying all the things they have learnt they
will be able to become successful people in the future in the fields of entrepreneurship,
Information Technology and economics.

Section2: Business Description

A. General description of the business (ImogYzstan)

There are many types of businesses that Imogyzstan has considered to carry
out, such as holding a concert, event organizing or selling football T-shirts. After a
couple of meetings the group decided to sell foods and drinks instead. The kinds of
food Imogyzstan wants to sell to their customers have been discussed during the
meetings. In the end the group chose to sell 2 types of food; huushuur (a Mongolian
snack), toasted bread and 2 types of drinks: Magic Fruit Juice and Pop Ice.

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 B. Industry Background

The food industry is a common type of business to perform in. Businesses

such as McDonalds and KFC have started from humble beginnings and now are
giants of the industry. Imogyzstan is interested in this industry not only because of the
success stories of these kinds of companies but also because food is a human being’s
primary need. These and some other reasons make Imogyzstan eager to start up a
business of foods and drinks.

C. Goals and potentials of the business

The group has many goals in this business. First of all, is to get the highest
grade in Introduction to Cyberpreneurship subject. In achieving this Imogyzstan have
to put their maximum effort and apply the theories learnt in the lectures in order to
become a successful entrepreneur.
Another important goal is to make a profit. Imogyzstan has started this
business on their own money, so they will yearn for a high profit. If the maximum
amount of profit is achieved, their capital will return back and Imogyzstan will feel
the impact of its initial efforts.
Lastly another important goal that the group must achieve is to fulfill the
customers’ demands. The customers are an invaluable asset as they provide
Imogyzstan with its profit. The customers need to be served wit the best service. The
potential of food selling is excellent in achieving all of the set above goals.

Imogyzstan hopes to finish the business by week 7. They will have to achieve all the
objectives put before them.

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 D. Uniqueness of Product and Service

An important aspect of the food and drinks business is the uniqueness factor.
A product that is unique will catch the customer’s eyes and will make the customer
attracted to it. This uniqueness factor led Imogyzstan to come up with food and drinks
that will interest the customer. The group members have come up with several unique
products. Their most unique product is the huushuur. This is a Mongolian cuisine
snack made from flour, meat, onions and rice. Other than Mongolians, almost no one
knows of this product thus making it unique. The group also made toasted bread
which may not sound rare but the process in which they make it is different from the
usual one. They do not toast the bread, they fry it instead, and then the customers can
choose from a range of fillings such as chocolate rice, strawberry, cheese and milk.
The drinks that the group came up with are also distinctive. One drink is the Magic
Fruit Juice. This juice is made from fresh orange, jellies and other ingredients. The
taste is very pleasant and refreshing. Another drink is the Pop Ice. These is a drink
made from ice, powdered milk of chocolate, melon, vanilla etc. which they then add
condensed milk into. During a hot day, especially in Cyberjaya where everyday is a
hot day, Imogyzstan hopes that the drinks will be inviting to the thirsty students of
MMU.

Section 3: Marketing

A. Research and Analysis

1. Target market (customers)

In the MMU society there are a lot of potential target markets. Imogyzstan’s main
target is of course the MMU students. The Cyberjaya campus is always full of students
from the morning until the evening. These students, as all normal people do, have
primary needs which are to eat and to drink. Another target is of course the general

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population around the Cyberjaya campus (individuals such as lecturers, university admin
staff, security officers and others).

2. Market Size and Trends

The market size in MMU Cyberjaya campus is quite large as there are many students,
lecturers, admin managers and other elements of the campus population.
There are certain trends in the campus that have to be taken into consideration. The
population tends to buy food that is clean, of excellent service and well promoted.

3. Competition
Imogyzstan will definitely face some tough competition. The reason for this is they are
placed in Misri Plaza with 5 other businesses that also sell foods. The competitors are
also selling a variety of interesting products. This can also benefit Imogyzstan as the
population around MMU will be attracted to see all the stalls. The group aims to
overcome this competition by providing the best service and superior advertising. They
also hope that the uniqueness factor of their products will help them in getting over the
competitors.

B. Marketing Plan

1. Market Strategy
Imogyzstan applies many types of marketing strategies. The most obvious one is of
course to give out brochures (flyers) to the MMU population. They also plan to have
some dress codes. The dress codes are different from one day to another.
One example is the group will use football shirts on Monday and on Tuesday they will
use the yellow T-shirts. This will visually attract the customers to come to their stall.
Imogizstan will also carry out a delivery service to those who want the products to be
delivered to them. This type of service will be free of charge.

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 2. Pricing
Imogyzstan have set the prices for their products taking into account several factors. The
price will be inexpensive but will also give them maximum gains.
For the huushuur they have set the price to be 1 huushuur for RM 1.20 and 2 huushuurs
for RM 2.00. This will benefit both the group and the customers. The customers will be
interested to buy 2 because the total utility will be more.
The toasted bread is priced RM 1.30 for 2 fillings such as cheese and chocolate and RM
2.00 for all.
The drinks that Imogyzstan sells are also of a cheap price. The Magic Fruit Juice which is
made of 100% pure orange only costs RM 2.00, the normal price of fruit juice in
Malaysia. The second drink, Pop Ice is sold for RM 1.50. Imogyzstan feels this is cheap
as Pop Ice is a limited edition Indonesian drink.

3. Advertising and promotions

The advertising is one of the most important parts of marketing. Imogizstan will promote
their products through brochures, flyers and of course the internet. Online presence is
also an important aspect. The group will advertise and promote online through Friendster,
Yahoo Messenger, MSN and their website, www.unitypreneurship.blogspot.com.

Section 4: Operations

A. Identify Location

The stall Imogyzstan are going to operate in is located at Misri Plaza in between the FIT
building, and the Grand Hall. This location is quite strategic as many students from FIT
pass by and the location is also near to the library.

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 B. Proximity to supplies

The supplies that are needed for the group to conduct the business have been bought from
the local supermarkets such as Carrefour and Tesco at the very beginning of the selling
process. The ready supplies are light to carry and bring to the booth every morning. The
main problems are the water and electricity supplies. This has been solved though as they
have talked to the Facilities Management Division (FMD) and the FMD has explained
where they can get these needs.

C. Access to Transportation

Misri Plaza is located near the parking lot so it is quite easy for Imogyzstan to reach the
venue.
However, as it has been mentioned before the group has decided to buy the supplies for
their business at one time as to save up the capital used for the transportation expenses.

Section 5: Management Structure

Uddy Hadyawan will be the group leader. He will make sure everything is in
order, dividing jobs to everyone equally and basically guiding everyone.
Astrid Pratiwi and Mitta Mahardhika Rachman will be the secretaries. They
will record every activity done inside the group.
Guljan Musaeva and Andy Eka F.D. will be the treasures. They will hold all
the capital and keep track on the income and costs. Also they will develop the
financial accounts.
Chandra Leo, Hafidz Hasra and Anthony Nur Hasan will be in the
Marketing Department. They will handle any promotions and research
developments for the project.

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Sainbayar Ikhagvasuren, Enkhtsatsral Ulzii-Orshikh and Angeline will be
in the Production Department. They will make sure that the supply of foods and
drinks are enough to satisfy the existing demand.
Dewi Anggraini Winata and Berlian Karlina will be in the Online
Department. They will hold the online orders and online presence on the net as
well.
Alge Septriono and Ari Wibowo will be in The Logistics Department. Its main
objective is to deliver the customers’ orders in a precise time and handle the
utilities that are required by any departments during the project.

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 Section 6: Finance

 Cash Flow , Profit and Loss

Huushuur Toasted Magic Fruit Pop Ice

Cash Received Bread Juice

Cash Sales 125*RM1.00=RM125 20*RM1.7=RM34 20*RM2.00=RM40 15*RM1.5=RM22.5

*5days=RM625 *5days=RM170 *5days=RM200 *5days=RM12.5

Capital Received RM30*15=RM450

Total Cash RM 1107.5

Received
Huushuur Toasted Magic Fruit Pop Ice
Expenditure Bread Juice

Direct Cost:
Production RM145 RM79.18 RM84.09 RM15

Marketing RM 25

Transportation RM 42
Indirect Cost:
Utilities RM 35.6

Other Expenses RM 50

Total Cash Spent RM 475.87

Cash Balance RM 631.83

 Break-even Analysis

The group’s break-even Analysis is based on the average of the five-day total
sales figures by units, and by operating expenses. These are presented as per-unit

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revenue, per-unit cost, and fixed costs. These assumptions will make for a more accurate
estimate of real risk. The group should break even by the second-third day of its
operation as it steadily increases its daily sales.
Break-even Analysis
Units Break-even 900 units
Revenue Break-even RM475.87
Average Per-Unit Revenue RM1.23
Average Per-Unit Variable Cost RM0.43
Estimated Fixed Cost RM85.60

 Cost controls and Budgeting Plans

The main objective of the group is to gain as much profit as possible incurring the
minimum possible expenses. Such reduced expenses may include transportation,
marketing, utilities. For example, the marketing-advertising expenses can be minimized
by the use of the potential of the internet facilities (messenger, online blogs, etc.).
For this reason the most part of the collected capital is going to be spent on the purchase
of the raw materials for the production of food and drinks.
In the end of the project, each group member should get his/her money invested initially
(RM30 each); then by subtracting this money and total expenses from the amount of the
Total Revenue the Net Profit is to be calculated.

Section 7: Critical Risks

A. Potential problems and risks

There are many problems that this type of business can create. The most serious one is
not attracting enough customers. Another problem is the customers not being interested in
the products offered for sale. Lastly, weather is one of the factors that should be
considered.

B. Alternative courses of action

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If Imogyzstan cannot attract the customers to their stall alternative courses of action must
be upheld. Imogyzstan can overcome this by carrying out effective advertising and
promotion. The group plans to overcome this by giving out free samples, so that people
can try out the tasting first. One alternative thing is to come to the customers instead of
them coming to the stall. As for the weather factor, Imogyzstan has got a canopy for the
booth and some umbrellas, which can be used both when it’s sunny and hot and when it’s
raining.

Section 8: Milestone Schedule

A. Timing and Objectives

Week 3

Tuesday 20 November 2007: 1st meeting.

Collecting ideas on the kind of business to conduct: food and drinks, services, trip,
selling T-shirts, etc.

Wednesday 21 November 2007: 2nd meeting.

Gathering ideas and potential information on 1. T-shirts; 2. Food and drinks.

Sunday, 25 November 2007: 3rd meeting

Sampled product Huushuur and decided the price of huushuur.

Week 4

Monday, 26 November 2007: 4th meeting

Decided products to sell : Huushuur
Toast bread
Fruit juice
Pop ice
Cancelled T-shirt selling (supply problems; high costs)
Filled up “booking details” form in FMD.

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Wednesday, 28 November 2007: 5th meeting
Treasurer : Capital agreement (RM30 from each group member)
Logistic : Bought ice cube
: Bought raw materials (from Tesco supermarket)
: Submission of the booking form.
Asking for signature from Mr.Omar (STAD).
Thursday, 29 November 2007: 6th meeting
Capital submission: RM 450
“Booking form”
problem in booking a place; desired location - in front of the library; however, the new
policy accepted by which students are not allowed to sell in the library foyer in week 5.
New problem: Canopy.
Saturday, 1 December 2007: 7th Meeting
Bought materials for products in Tesco and Carrefour.
Found the canopy for the booth.

Week 5

Monday, 3 December 2007

Started selling the products successfully.

Appendix
Example of our flyers also a satisfied customer

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