Professional Documents
Culture Documents
on
Bharat Petroleum Corporation
Limited
Presented By :-
Lokesh Choudhary
Oil & Gas Industry Structure in
India
Oil and Natural Gas Corporation Ltd. (ONGC)
Upstream
Source - www.bpcl.co.in
SWOT Analysis
Strength
Huge network of Retail Outlets in India
Weakness
Dependency on oil exploration
Opportunity
• The Booming Indian Economy, huge
domestic demand
Threat
• Shortages of fuel supply
BPCL at Salawas (Jodhpur)
• Project Title :-
• “Developing Strategies in Retail
Marketing”
• Objectives:-
• Survey on Quick Serve Retail Outlet
(QSRO) Model
• Survey on Short Distance Commercial
Vehicles (SDCV) Model
Customers Satisfaction and
Services Survey
• Location: Jodhpur
• Sample Size: 100 Customers
Two Wheeler Customers : 20
Four Wheeler Customers (Petrol) : 30
Four Wheeler Customers (Diesel) : 30
Heavy Vehicles Customers : 20
16%
Always
Some times
18%
Never
66%
Data Analysis
(B) DSMs asking for Receipt and Confirming Fuel Quantity (Four Wheelers and Heavy Vehicles)
28%
Always
Sometimes
Never
5%
67%
(C) DSMs request to look towards meter while fuelling
(AS per Suraksha Chakra Protocol) (For all types vehicles)
12%
Always
13%
Some times
Never
75%
Data Analysis
(D) DSMs greet customers at the end
(As per Suraksha Chakra Protocol)
33%
Always
38%
Some times
Never
29%
Data Analysis
Q.2 Is Cashier taking advance cash from you and
gives you receipt of that? (As Per Financial Protocol) (For Two Wheelers)
10%
Alwayse
Some Times
32% Never
58%
Data Analysis
Q.3 Whether Forecourt Supervisor had put the sticker
requirement and with your prior permission? (For Four Wheelers and Heavy Vehicles)
(As per Forecourt protocol)
20%
YES NO
80%
Ranking of ROs have been done
on the basis of observation and
four parameters as given below.
Customer Services
Customer services means the services are being
provided to the customers by the RO staff. It
includes services like water facility, air filling,
wind screen cleaning, Stickers for fuel type, In-
Out Stores and Pollution check.
Ranking of the ROs
Sanghi Brothers V
Behavior of DSMs
• Name of RO RANK
Shankar Lal Ramratan I
Ram Petro Service II
Suncity Filling Station III
Sanghi Brothers IV
Nagar Filling Station V
Team Yoga
Name of RO RANK
• Ranking for team yoga is given
as per attitude of staff about
Team Yoga and the Sanghi Brothers I
performance of the staff in
Team Yoga. Team Yoga is the
energetic activity for retail outlet Suncity Filling Station II
staffs. This provides them
energy and spirituality in team Shankar Lal Ramratan III
work. BY this Team Yoga the all
staff gets motivated and the
proficiency of working of staff Ram Petro Service IV
goes up always because by this
all staff members make the Nagar Filling Station V
proper coordination among
themselves.
Name of RO RANK
Utilization of Space
Utilization of space Nagar Filling Station I
available space by
Ram Petro Service III
using the Cone Chain
System, Stop Signs, Sanghi Brothers IV
Yellow Lines etc.
Suncity Filling Station V
Fuel Potential Survey of Customers at
Geva (Chopar) on Short Distance
Commercial Vehicles (SDCV) Model:-
• SDCV Model Survey has been done for
consumption and potential of the fuel.
By this we find the fuel preference of
the customers on the basis of fuel
quality, availability, quantity, credit
facility, reliability etc.
Findings
Particulars Total
• Total No. of
No. of Tractors 40
Customers No. of Trucks 130
Surveyed:- 60 No. of Cranes 11
Preferred Fuel Supplier
7% B a b a Ra m d e v
S e r v ic e S t a t io n
43% H im m a t P e t r o l
Pum p
50%
N o t S p e c if ic
Reasons for Preferring Baba
Ramdev Service Station by the
Customers
27% 27%
Fuel on Credit
No
Malpractices
Reliability
46%
Reasons for Preferring Himmat Petrol Pump by
the Customers
32%
Nearest and
Good Quality
Near to Touch
Point
68%
QUALITY CHECK AT GANTRY &
SAMPLING TYPES …
• QUALITY CHECK AT GANTRY
1) Density of product
2) Temperature of product
• Sampling plan :
1) At installation (Storage)
2) At Retail Outlets
• Sampling types :
a) Composite sampling
b) Top sampling (not more than 15 cm below the top surface of the
product)
c) Middle Sampling
d) Lower Sampling
INSPECTION OF RO BY:-
1) Dip Test
2) Density Test
3) Delivery Test
4) Marker Test
DENSITY TEST
• Use of Hydrometer
• Converting density at 15ºC
• Tolerance of +3.0 kg/m³
Delivery Test
• Use of 5 liters measurement
• Tolerance of +15 ml per liter
MARKER TEST
OBJECTIVE: To check the presence of Kerosene
• Use of Buffer Solutions I & II
• Use of Syringes
• Use of Column
RESULT:
• No change in colour indicates absence of Kerosene
• Colour changes to pink, if Kerosene is present
MARKER TEST
Conclusion
• 68% Suraksha Chakra Protocol has been
followed by the DSMs at QSRO certified
Retail Outlets
• 43% Customers preferred Baba Ramdev
Service Station (IOCL) and 50%
Customers preferred Himmat Petrol Pump
(BPCL)
• Total fuel consumption is 205.75 KL (By
SDCV Model)