Subject Code: PCB1A Paper: CONSUMER BEHAVIOR Specific Instructions:

Answer all the four questions.

Word limit is 250 -300 words

General Instructions:
The Student should submit this assignment in the handwritten form (not in the typed format) The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit specified The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers.

Failure to comply with the above Five instructions would lead to rejection of assignment.

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Question No 1

Question No 2

Question No 3

Question No 4 Answer all the question mentioned at the end of the case study mentioned below.