Subject Code: UMC1A Paper: Mass Communication Specific Instructions:

Answer all the four questions. Marks allotted 100. Each Question carries equal marks.

Word limit is 250 - 400 words General Instructions:

The Student should submit this assignment in the handwritten form (not in the typed format) The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit specified The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers.

Failure to comply with the above Five instructions would lead to rejection of assignment.

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Question No 1

Define mass communication. From your understanding of Process of communication, 7Cs of communication, objectives of mass communication, and PR. Prepare a communication plan for two of the below mentioned four brands:Question No 2 a) Explain the hierarchy in a newspaper publishing house with a

Cadbury Caf Coffee Day Maybach Lux Soap.

suitable diagram and the roles of each department?

b) Breaking News: The Chadni Chowk branch of Laxmi Vilas

Bank looted. Cash worth Rs. 15.2 crores and jewelry worth Rs. 6.5 crores have been burgled. The North District Office of the Delhi Police, in a statement released in the media, has claimed the involvement of some of the senior employees of the branch, including the Branch Manager.

This event has led the bank into a situation of immense crisis. Within the next 24 hours many of its customers started closing their accounts all over India, suspecting a similar mishap in their respective branches. The bank management is clueless as to how to handle the situation and has called for a high-level emergency meeting of the board. If you were the Director-Corporate Communications of Laxmi Vilas Bank, what would have been your suggestions or strategies to the board at this meeting, to overcome this immediate situation and help the bank in projecting a positive image to its target audience?
Question No 3

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone. Apple has decided to launch iphones in India with a price tag ranging between Rs.35, 000 Rs. 60,000. Develop a PR Proposal with an appropriate heading, PR objective, PR Strategies, (media and nonmedia) and investment.
Question No 4

Prepare a press release for any two of the following: Launch of Honda Civic Armani opens first outlet in India Anil Dhirubhai Ambani Group acquires Adlabs.