OBJECTIVE OF ADVERTISING BY DIFFERENT COMPANIES

ADVERTISING
Advertising is a promotion of ideas,

goods or services by an identified sponsor.

ADVERTISING OBJECTIVES
Informative advertising Persuasive advertising Reminder advertising Reinforcement advertising

INFORMATIVE ADVERTISING
Informative Advertising aims to

create brand awareness and knowledge of new product or new features of existing products.

PERSUASIVE ADVERTISING
Persuasive Advertising aims to create

liking, preference, conviction and purchase of a product or service.

REMINDER ADVERTISING
Reminder advertising aims to

stimulate repeat purchase of product and service.

REINFORCEMENT ADVERTISING
Reinforcement advertising aims to

convince current purchasers that made the right choice.

Thank You