ASSIGNMENT

REGISTRATION OF SOLE PROPRIETORSHIP, FIRM& COMPANY

Submitted to: Mr. TANVEER AHMED

Submitted By:

SAUDA IMTIAZ SHAHAB SHAKOOR, ZOHAIB AHMED, IMMRANULHAQ & HAYAT ALI MBA 1st Semester Session: 2002-2003

INSTITUTE OF MANAGEMENT STUDIES DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF PESHAWAR

ASSIGNMENT

PRODUCT PLANNING, PRICING, PHYSICAL DISTRICUTION & PUBLICITY OF

DALDA
A PRODUCT OF LEVER BORTHERS PAKISTAN

Submitted to: Mr. ZIA OBIAD

Submitted By:

HAYAT ALI MBA 1st Semester Session: 2002-2003

INSTITUTE OF MANAGEMENT STUDIES DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF PESHAWAR

TABLE OF CONTENTS
1. 1.1. 1.2. 1.3. 2. 2.1. 2.2. 2.2.1. 2.2.2. 2.2.3. 2.2.4. 3. 3.1. 3.2. 3.3. 3.4. 3.5. 3.6. INTRODUCTION The GLOBAL PERSPECTIVE OF TOURISM .SITUATION IN PAKISTAN POTENTIAL OF TOURISM IN NWFP MANAGEMENT OF TOURISM AT FEDERAL & PROVINCIAL LEVEL FEDERAL MINISTRY PROVINCIAL DEPARTMENT & ITS CONSTITUENTS ORGANIZATIONS DIRECTORATE OF SPORTS & YOUTH AFFAIRS SARHAD COUNCIL OF ARTS SARHAD TOURISM CORPORATION DIRECTORATE OF ARCHAEOLOGY & MUSEUMS SWOT ANALYSIS & PLANNING, ORGANIZING, LEADING & CONTROLLING IN THE PROVINCIAL TOURISM DEPARTMENT THE ADMINISTRATIVE DEPARTMENT AND ITS SECTIONS THE CONSTITUENTS ORGANIZATIONS & ITS ACTIVITIES THE ESTABLISHMENT BUDGETING THE DEVELOPMENT BUDGETING STRENGTHS, WEAKNESSES , OPPORTUNITIES & THREATS FUNCTIONS OF PLANNING ,ORGANIZING, LEADING & CONTROLLING SUMMARIZED CONCLUSIONS THE PLACE OF TOURISM IN PAKISTAN ECONOMY THE CONTRIBUTION OF NWFP THE GROUND REALITIES RECOMMENDATIONS THE ROLE OF PUBLIC PRIVATE PARTNERSHIP THE REGULATORY ROLE FOR PUBLIC SECTOR THE INCENTIVES AND AVENUES FOR PRIVATE SECTOR

4. 4.1. 4.2. 4.3. 5. 5.1. 5.2. 5.3.

REFERENCES

REFERENCES
1. MANAGEMENT 5TH Edition by Ricky W.Griffin. 2. Tourism Development Master Plan for Pakistan Reports. Prepared by Government of Pakistan in collaboration with United Nations Programmes / World Tourism Oranisation / Assistance on Tourism Development and Management (PAK/98/019) I. Final Report II. Technical Report Volume-1-Medium Term Marketing Strategy III. Technical Report Volume-2-Physical Planning & Environmental Consideration IV. Technical Report Volume-3-Economic and Investment Analysis. V. Technical Report Volume-4-Human Resources Development. VI. Foreign Tourism in Pakistan Survey2000 Report. VII. Domestic Tourism in Pakistan Survey2000 Report. VIII. Hotel Industry in Pakistan Survey 2000 Report. 3. The following Department Directorates and Resources Persons were consulted : I. Department of Sports, Culture, Tourism, Archaeology & Museums, GONWFP. II. Directorate of Sports, GONWFP, Peshawar. III. Directorate of Culture, GoNWFP, Peshawar IV. Sarhad Tourism Corporation, GoNWFP, Peshawar V. Directorate of Archaeology & Museums, GoNWFP, Peshawar. VI. Special Thanks to the Computer programmer of the Sarhad Tourism Corporation, GoNWFP, Mr. Muhammad Tanweer for the technical and back up support in material evaluation and analysis.