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  • TradeMarks: Washington, DC's Sector Analysis

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    APCO Worldwide
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    A view of the best and worst performing industry sectors across the 15 characteristics in the DC TradeMarks Model. For more information visit http://trademarks.apcoworldwide.com

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    TradeMarks: Washington, DC’s Sector Analysis

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    A view of the best and worst performing industry sectors across the 15 characteristics in the DC TradeMarks Model. For more information visit http://trademarks.apcoworldwide.com

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views1 page

    TradeMarks: Washington, DC's Sector Analysis

    Uploaded by

    APCO Worldwide
    A view of the best and worst performing industry sectors across the 15 characteristics in the DC TradeMarks Model. For more information visit http://trademarks.apcoworldwide.com

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Washington, DCs Sector Analysis a view of the best and worst performing industry sectors across the 15 characteristics

    s in the DC TradeMarks Model

    BOTTOM RATED SECTOR


    Transportation & Travel Transportation & Travel Transportation & Travel Transportation & Travel Transportation & Travel Energy & Extraction Transportation & Travel Transportation & Travel

    MEAN SCORE
    6.07 5.80 5.94 5.87 5.56 5.71

    CHARACTERISTIC
    Lobbying Multilateral Impact Local Impact Membership Mobilization Coalition Building Bipartisanship

    MEAN SCORE
    7.04 6.59 6.51 6.50 6.40 6.30 6.66 6.48 6.34 6.03 6.65 6.40 5.81 6.01 6.36

    TOP RATED SECTOR


    Healthcare Healthcare Professional Societies Healthcare Healthcare Telecommunications Professional Societies Telecommunications

    6.00 Industry Reputation Steward 5.56 5.53 5.45 5.41 5.84 5.36 5.33 5.50
    Events Media Relations Grassroots Social Media Unified Voice Member Representation Self-Regulation Information Resource

    Transportation & Travel Transportation & Travel Transportation & Travel Retail/General Business Manufacturing Manufacturing Transportation & Travel

    Professional Societies Healthcare Telecommunications Healthcare Healthcare Manufacturing Professional Societies

    Characteristics are listed in order of impact, according to our survey. Copyright 2013 APCO Worldwide, Inc. trademarks.apcoworldwide.com

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