NAME:-KISHAN PATEL CLASS:-SYBBA(ITM) SUB:-COMMUNICATION SKILL SEM:-4 ROLL NO:-26

CONTENTS

MEDIA-WHATS IT??? INTRODUCTION ROLE OF MEDIA IMPORTANCE OF MEDIA ADVANTAGES OF MEDIA DISADVANTAGES ROLE OF MEDIA IN SOCITY MEDIAS ROLE POWER CORRUPTS! DUTY AND RESPONSIBILITY OF MEDIA OUR RESPONSIBILITY CONCLUSION

INTRODUCTION
IF IT WERE LEFT ON ME TO DECIDE WHETHER

WE SHOULD HAVA A GOVERNMENT WITHOUT NEWSPAPERS OR WITH OUT A GOVERNMENT, I SHOULD NOT HESITATE A MOMENT TO PREFER THE LATTER.

MEDIA WHATS IT??

MEDIA-WHATS IT??? IN GENERAL MEDIA

REFERS TO VARIOUS MEANS OF COMMUNICATION (NEWSPAPER, REDIO, TELEVISION, INTERNET ETC.). THE TERM CAN ALSO BE USED AS A COLLECTIVE NOUN FOR PRESS OR NEWS REPORTING AGENCIES

ROLE OF MEDIA
ROLE OF MEDIA EDUCATE US ABOUT HUMAN

RIGHTS BUILDING THE SOCITY.AWARE US AGAINST SOCIAL & ECONOMIC EVILS

IMPORTANCE OF MEDIA
MEDIA IS THE MOST POPULAR TOOL OF

COMMUNICATION. THE WOED GLOBAL VALLAGE HAS BEEN GIVEN TO THE WORLD JUST BECAUSE OF MEDIA. IMPORTANCE OF MEDIA IN NATION BUILDING CANNOT BE NEGLECTED. MEDIA IS VERY INTEGRAL PART OF LIVE THEREFORE THEY GENERATE POPULAR INTEREST AND DEBATE ABOUT ANY SOCIAL PROBLEM.

ADVANTAGES OF MEDIA
HELP IN GETTING AWARENESS ABOUT THE

WORLD. HELP IN BRINGING THE WORLD TOGETHER. CHEAP WAY OF COMMUNICATION. PEOPLE KNOW WHAT IS WRONG AND RIGHT. HELP IN RESEARCH AND ANALYSIS. ENTERTAIN PEOPLE. ADVERTISEMENT HAS BEEN MADE VERY EASY.

DISADVANTAGES ???
MASALA NEWS.
BAD IMPACT ON CHILDREN STUFFS. INTERNET CURSE.

ROLE OF MEDIA IN SOCIETY

FLOW OF INFORMATION.
INTERPRETER OF INFORMATION. WATCHDOG FUNCTION.

MEDIAS ROLE
AS ALNFORMER :-IT SHOULD SUPPLY

INFORMATION IN TRUE AND UNBIASED FROM AND LET THE PUBLIC CHOOSE,WHAT MAY BE THE BEST IN THEIR INTEREST. IT MAY BE RIGHT IN EDUCATED DEMOCRACIES LIKE UK,BUTIN A COUNTRY LIKE INDIA WHERE MOST OF THE PEOPLE ARE ILLITERATE NON-PARTICIPANT IN ASKING QUESTIONS.

POWER CORRUPTS!
THE MEDIA, EXERCISE INFLURNCE AND

AUTHORITY OVER US. AND THERE IS NO DOUBT THAT MONEY AND MUSCLE POWER IS GETTING CONTROL OVER THE MEDIA AND IT IS BECOMING AN ECONOMIC. ECOMOMIC EXECISE RATHER THAN DRIVEN BY PUBLIC SPIRIT.THIS SITUATION GIVE RISE TO CERTAIN QUESTIONS. WHAT ARE THE CHECKS ON SUCH POWERS? WHAT GUARANTEES THE TRUTH OF THE NEWS?

POWERFUL STRENGTH OF MEDIA

ABILITY TO BRING THE CHANGE BOTH ON A

SOCIAL AND GOVERNMENT LEVEL IS THE MOST POWERFUL STRENGTH OF MEDIA IN ANY SOCIETY

DUTY AND RESPONSIBILITY OF MEDIA

IT SHOULD BE TRUTHFUL,FAIR AND OBJECTIVE.
IT SHOULD FOLLOW AGREED CODES OF ETHICS

AND PROFESSIONAL CONDUCTS. IT SHOULD REPRESENT THE PUBLIC AND SHOULD SPEAK FOR THEM.

OUR RESPONSIBILITY
WE SHOULD SERIOUSLY THINK ABOUT THE

REVOLUTIONARY CHANGES IN THE MEDIA AND WORK FOR THE IMPROVEMENT AND BETTER FUTUREVOF THIS SECTOR.

CONCLUSION
CONCLUSION MEDIA BROUGHT THE WORLR AT

OUR ROOM. GET WEATHER REPORTS VERY EASILY. GET NEWS OF VARIOUS PARTS OF THE WORLD. ENTERTAINS MASSIVE PART OF THE PUBLIC. BUT ADDICATED TO VARIOUS SERIAL IS HARMFUL FOR DAILY LIVES. ESPECIALLY YOUNGER GENERATION OF THE SOCIETY LEAVE THEIR STUDIES TO WATCH TV SERIALS.

THANK YOU