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Water In

Pakistan
Population 160m

Average GDP last 4 years 7.0%

Under 25 100m
Rapid Economic
Growth
Rapid Economic
Growth
1/3 of world’s
fastest growing
region on our
doorsteps
Drinking Water Sources

Tap Water
65%

Other Sources
(Dug well, Canals,
Streams etc.
35%
Drinking Water Quality Issues

. Tap water in samples from 21 cities


show microbiological contamination.

. Arsenic level was found above the WHO


limit in 8 of the 21 cities.

. Lead, chromium and cyanide


contaminations were found in industrial
areas of a major city.
[Source: Pakistan Council of Research in Water Resources (PCRWR)-
2001 Survey.]
Drinking Water Quality Issues

. 95% of shallow groundwater (at 150ft) supplies are


microbiologically contaminated.
[Pakistan Strategic Country Environmental Assessment Report (Pak SCEA) –
2006].

. 20 - 40% hospital beds are occupied by patients


suffering form water related diseases (cholera,
typhoid, dysentery and hepatitis). [UNICEF]

. One-third of total deaths are due to water.

. In 2006, estimated total health cost due to water


was Pak Rs. 114 billion (U$ 2.0 billion) [Pak – SCEA-2006]
Government Actions

. National Water Policy is designed to frame Policy


& Regulatory framework focused on improvement
of drinking water quality.

. Targets: Safe Drinking Water

2006 2015

25% 93%
Private Sector Contribution

Bottled
Water
Major Reason for Using Bottled Water

It tastes like sweet Affordable, 1% Free of germs


natural water, 1%
Water of international Use for children, 1%
standards, 2%
Use w hile traveling
Artificially purified
Doctor advised, 2%
water, 0% Well reputed brand
Easily available, 5% Free of
germs / clean Easily available
Well reputed
brand, 6%
76% Doctor advised
Use while Water of international
traveling, 8%
standards
It tastes like sw eet
natural w ater
Affordable

Use for children

Artificially purified w ater


Major Reason for not using Bottled
Water

It is not natural,
Use filtered 0% Harmful for Costly
water, 10%
Health, 0%
Use boiled w ater
Use only on
special Use only on special
occasions
occasions, 15%
Use filtered w ater

It is not natural

Harmful for Health

Costly,
Use boiled water, 44%
31%

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