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IIM Shillong
Executive Summary
Introduction
Looking at past present and beyond.. The
Conclusion
The results obtained from our assessment frameworks are in line with the theoretical framework of the GE-McKinsey 9-Box matrix. The companies individually possess competencies which could aid the core business of the clients organization. Say for example, entering into social media could help boost sales of drugs and vaccines of the company. Furthermore, the companies which are recommended fall into either of the two segments initially identified for investment thus validating our findings.