PROMOTIONS

More emphasize to strategic market that are not affected by any economic crisis The State and Federal Tourism Board should team with up with MAS to jointly promote tourist resort To promote Malaysia as a shopping paradise, there should be further tax liberalisation on luxury goods

Aggressive promotion campaign should be undertaken with respect to domestic tourism Government and private institutions should influence such bodies to hold meeting or conventions in Malaysia

Use the electronic media to provide effectiveness promotional information

Haza preventive (overcome the haze problem)

Review of Government Regulation and Procedures

1. Review visa application process of strong potential markets. 2. The Ministry of Home Affairs and the Immigration Department should consider granting a more liberal transit visa. 3. To ease the cost of operations of tour agencies, the exemption of tour guides for point to point transfer should be considerd. 4. In view of the glut in hotel accomodation, new project for the development of hotels should be rejected. 5. Flexibility should be given for the conversion of hotels into apartments based on market demands.

OTHER RECOMMENDATIONS
1. The development of tourist resorts such as hotels on mountains or hill tops, should be low density and low rise to retain the cool temperature as a main attraction of these locations. 2. The relevant authorities must ensure security are enforced at all times. 3. The relevant authorities should ensure that taxi operators do not over charge tourist. 4. Treasury should review the budget of the Ministry of Culture, Arts and Tourism that effect the promotion of tourism. 5. Approval should be granted for the extension of the services of 20 contract officers to update data in the Department of Immigration. In addition, computerisation of the new Immigration Control System should include the input of data on tourist arrivals as contained in the Immigration Card 26.

Effect in tourism sector

Economics Positive: Increase employment Increase Foreign exchange earnings. Focus on high yield market segments. Improve the infrastructure Improve the standard of living for country Stimulate investment Develops marketable image Increase industrial growth in the country. Negatives: Development of infrastructure is costly Difficulties in handling the expenses occur apart from large number of tourist Environmental Positive: Promote sustainable tourism development activities Preserve natural areas by creating tourism demand for the resources Negatives: Declining in water quality due to a large numbers of tourists Environment changes most often permanently if development requires modification Natural habitat and environment is endangered

Social Positive: Maximize the social benefits to the residents Help protect and preserve cultural heritage Develop social impact assesment models

Education Positive: Learn new things through formal instruction of life experience Encourage the students to be interested in history and cultural heritage

Socio-cultural Positive: New cultural, ideas and view from other countries Culture mix among countries residents Negative: Cultural shock due to the cultural and way of life brought by the tourists The dominant culture overpowers the weaker one, resulting in changes within the weaker culture

Negative: Bring out a negative and bad influence from other countries Crime committed increaed among the tourists

Negative: Not all the education brought bring benefit Not suitable with the way of life and traditions of the citizen

FACTOR THAT ACT AS CATALYST TO THE DEVELOPMENT OF THE TOURISM SECTOR

- Government policies. - Natural places and beauty of the country. - Multi-cultural. - Political stability. - Other sector that contribute to the tourism sector.

CONTRIBUTION OF TOURISM INDUSTRY TO THE MALAYSIA ECONOMY

- Increase foreign exchange. - Employment creations. - Improve the development of related sector. - Enhance balance of payment (service sector). - Increase consumption and domestic product market.