CASE ANALYSIS OF NAUKRI.

COM

OVERVIEW
Evolution of Job publications Evolution of Internet Facts SWOT Issues Alternatives and Justifications

EVOLUTION OF JOB PUBLICATIONS

EVOLUTION OF INTERNET

1. 2. 3.
4.

Emergence of naukri.com Clients of naukri.com Customers to naukri.com

FACTS

Product portfolio and services

For employers

Job posting services for employers The RESDEX database Application screening and processing service Print edition
For Job seekers

Posting resume at free of cost -Public -Confidential -Private My naukri.com

Facts(contd..)
5.Getting the business
o o o

Functioning of sales force in Naukri.com Sales force compensation and monitoring Advertising

6.Recruitment advertising in India

 Revenue Growth:

SWOT

Strengths
First mover advantage
Collated support of Quadrangle, an executive search firm A large database of Job Seekers and providers E apps availability Cost and time efficient for the employers to recruit employee

having a particular skill set

Weaknesses
Limited penetration of internet Financial assistance

Opportunities
Huge market for growth Persuade more companies to utilize the portal by emphasizing lower recruitment costs Reach to sub urban parts of the country

Threats
Improved services and offerings by competitors Newly emerging competitive job portals

Diversification of news paper and companies into job

advertising sites

ISSUES
The following are the issues recognised using Porters five force frame work:
Bargaining power of clients Bargaining power of customers

Threat of new entrants

Threat of substitute products
o News paper and magazine o Placement agencies o Consultants o Referrals and personal contact o Online corporate websites

Intensive competitive rivalry o Monster.com o Jobsahead.com

Other issues..
Cost associated issues Managing the sales force Attrition level Incentive System Pricing at competitive levels Strengthening the brand

Alternatives and justifications

Diversify itself as professional social networking site Introduce absorption costing concept Enter into a joint venture with the a well established and

experienced jobs portal from US that gives a remarkable stand to monster.com Employee training Employee promotion Local language advertisement Has to concentrate on tele-service Start mobile apps along with the E apps thereby being in pace with the technology and trend Redefine the Job specification of the sales force

THANK YOU

Presented by: R.M.MONISH(09mbi105) Amzad ali(09mbi005) Ranjith.B(09mbi134) Sankar.C(09mbi135) Punith(09mbi047)