Professional Documents
Culture Documents
Background
1.1History
The study of Bangladesh history and her descriptions are within very shortly as
because in common understanding there are in many way and dimension to explain
the History of Bangladesh or Discovery of Bangladesh potential to give details. The
territory constituting Bangladesh was under the Muslim rule for over five and a half
centuries from 1201 to 1757 A-D. Subsequently, it was under the defeat of the British
after the defeat of the last sovereign ruler, Nawab Sirajuddowla, at the Battle of
1
Plessey on the fateful day of June 23, 1757. “The British ruled over the entire Indian
sub-continent including this territory for nearly 190 years from 1757 to 1947. During
that period Bangladesh was a part of the British Indian provinces of Bengal and
Assam. With the termination of the British rule in August, 1947 the sub-continent was
partitioned into India and Pakistan. Bangladesh was then a part of Pakistan and was
known as East Pakistan. It remained so about 24 years from August 14. 1947 to
March 25, 1971. It appeared on the world map as an independent and sovereign
state on December 16, 1971 following the victory at the War of Liberation from March
25 to December 16, 1971” (Statistical year book of Bangladesh 2001, page-19, 22nd edition).
1.2 Bangladesh
“Bangladesh is one of the world's most densely populated and least developed
country. Its economy is predominately agricultural (employs two thirds of population),
with rice being the chief crop. These rural communities are very weak to the frequent,
devastating cyclones and floods and about a third of this enormously Least
Development Country (LDC) floods annually during the monsoon rainy season,
hampering economic development” (Global Interactive Marketing and Technology
Solution).
First as part of British India and then of Pakistan, the area now constituting
3
Bangladesh suffered from chronic economic neglect. “The region produced large
quantities of agricultural goods, including most of the world's jute, but received little
investment in such basic items as transportation facilities and industrial plants.
Bangladesh's gross domestic product was estimated at $42.7 billion in 1998. The
manufacturing sector, which contributed 18.10 percent of Bangladesh's domestic
product in 1998, is made up principally of unmechanized, small-scale enterprises.
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The chief manufactures of the country are jute products (such as cordage and sacks),
textiles, processed food, beverages, tobacco items, handicrafts and goods made of
wood, cane, or bamboo. Large-scale factories process jute and sugarcane. Much of
the nation's heavy industry, including a small steel mill, is in the port of Chittagong”
(Sugata Bose & M. M. Akash, History of Bangladesh, Page – 92-157).
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Major imports : Oil, edible oil, petroleum products, wheat seeds, fertilizer,
yarn, capital goods, machinery, power generating
machinery, scientific & medical equipments, iron & still,
motor vehicles, raw cotton, chemicals.
Major trading partners : USA, EU countries, China, India, Japan, South Korea,
Australia, Malaysia, Hong Kong, Taiwan, Thailand,
Indonesia, Saudi Arabia, UAE etc.
1.2.2 Geography
“Bangladesh lies in the north eastern part of South Asia between 20° 34' and 26° 38’
north latitude and 68° 01' and 92° 41' east longitude. The country is bounded by India
on the west, the north, and the north-east and Burma on the south-east and the Bay
of Bengal on the south. The area of the country is 56,977 sq. miles or 1, 47,570 sq
k.m. The limits of territorial waters of Bangladesh are 12 nautical miles and the area
of the high seas extending to 200 nautical miles measured from the base lines
constitutes the economic zone of the country” (Statistical year book of Bangladesh 2001,
page-19, 22nd edition).
1.2.3 Physiography
“Except the hilly regions in the north-east and the south-east, some areas of high
lands in the north and north western part, the country consists of low, flat and fertile
land. A network of rivers of which the Padma, the Jamuna, the Teesta, the
Brahmaputra, the Surma, the Meghna and the Karnaphuli are important, and their
tributaries numbering about 230 with a total length of about 24140 k.m. covering the
country How down to the Bay of Bengal. The alluvial soil is thus continuously being
enriched by heavy silts deposited by rivers during the rainy season” (Statistical year
book of Bangladesh 2001, page-19, 22nd edition).
1.2.4 Forest
“The total forest area covers about 13.36% of the land area. The country produces
timber, bamboo and cane. Bamboos grow in almost all areas but quality timber grows
mostly in the valleys. Among the timber sal, gamari, chaplish, telsu. jarui, teak, garjan,
chandon and sundari are important. Sundari trees grow in the Sundarbans located in
the south-western part of the country bordering the Bay of Bengal, Plantation of
rubber in the hilly regions of the country was undertaken recently and extraction of
rubber had already started. Varieties of wild animals are found in the forest areas.
Sundarban is the home of the world famous 'Royal Bengal Tigers' and cheetahs, of
other animals elephants, bears, deer, monkeys, boars, leopard, and crocodiles are
worth mentioning. A few hundred species and sub-species of birds are found in the
country. Some of them are of seasonal and migratory types” (Statistical year book of
Bangladesh 2001, page-19, 22nd edition).
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1.2.5 Government
Since the nation's formation in 1971, the government of Bangladesh has undergone
many changes and a secular parliamentary form of democracy was established by
the 1972 constitution, but it was suspended in late 1974 and replaced in January
1975 by a presidential form of government. The 1972 constitution, as amended, was
suspended again in 1982 after a coup d'& état. 4
A ban on political activities was
withdrawn and the constitution reinstated in 1986.
“The economy of the country has achieved a growth rate of 5.3% during the year
2002-2003 compared to 4.8% during the preceding year. GDP during the year was
US$ 5189 million compared to US$ 47571 million during the preceding year. Per
capita GDP was US$ 389, which was US$ 361 during the previous year Inflation
increased to 5.2% during 2002-2003. Agriculture still holds an important position in
our national economy in creating employment and increasing national income. The
contribution of this sector in national income is about 23.5%. Growth in agriculture
has increased to 3%. Fish production has increased by 2.3%. Growth in the sector
during the preceding year was 2.2%, Food production during the year 2002-2003 was
about 27.1 million tons, compared to 26.1 million tons in the year 2001-2002. As the
depression in the world economy is almost over, growth in the industry sector during
the year 2002-2003 Increased to 7.3% compared to 6,6% during the previous year”
(Annual Report 2002-2003, EPB, Page – 6-7).
“Gross national savings during the year was 18.24% of GDP compared to 18.5%
during the previous year. Gross fixed investment increased by 6.3% in 2002-2003
compared to 7% in 2001-2002. Total investment during the year 2002-2003 was US$
1615.25 million out of which US$ 1512 million was registered with the Board of
Investment. Investment made by Bangladesh Small & Cottage Industries Corporation
was US$ 18.25 million; Investment in the EPZs was US$ 85 million. Import payment
during the year 2002-2003 was US$ 9658 million compared lo US$ 8540 million
during the year 2001-2002. Import expenditure increased by 13%. In total import, the
contribution of" capital goods was 22%, industrial raw materials 16%, primary
commodities 10%, others including EPZ 45%. Total export earning during the year
2002-2003 was US$ 6548 million. The principal exportable are - Woven garments
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49.7%, Knitwear 25.26%, Frozen food 4.91%, Jute Products 3.93%, Leather 2.92%.
Chemical Products are 1.53% and Raw Jute 1.26%. Trade deficit during the year
increased to US$ 3110 million, which was US$ 2554 million during the previous year.
Remittance from expatriate Bangladeshis was US$ 3000 million compared to US$
2501 during the preceding year registering an increase of about 20%” (Annual Report
2002-2003, EPB, Page – 6-7).
1.2.7 Labor
”The civilian labor force of Bangladesh was estimated in 1998 to include 64.1 million
people. Agriculture (including fishing) employs 64 percent of the workers, while 9
percent worked in industry and 24 percent in services and the unemployment and
underemployment are significant problems in the country” (Global Interactive Marketing
and Technology Solution).
1.2.8 Manufacturing
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1.1.10 Commerce and Foreign Trade
”The per-capita volume of Bangladeshi internal and foreign trade is low. Domestic
trade is conducted largely through thousands of periodic markets called hats. Since
independence in 1971 the value of Bangladesh's annual imports has usually been at
least twice that of exports; in 1998 imports cost $6.9 billion, and exports earned $4.2
billion” (Global Interactive Marketing and Technology Solution, Page-1, Front page. “The
principal exports are jute products and raw jute; clothing, seafood, tea, and hides and
leather goods are the other important exports. Imports include foodstuffs, basic
manufactures, mineral fuels, machinery, and transportation equipment. Exports go
mainly to European countries (especially Germany and Italy), the United States, Hong
Kong, and Japan; imports come chiefly from the India, European countries, China,
Japan, Hong Kong, South Korea, and the United States and only a small number of
tourists visit Bangladesh each year” (Annual Report 2002-2003, EPB, Page – 29-31).
Apart from the above-mentioned facilities, other facilities announced and provided in
the Export Policy will be applicable to export-oriented and export-linkage industries.
“The traditional crafts of Bangladesh have been a focal point of interest for visitors
from abroad for centuries. The rural-based infrastructure has made it a potential
ground for the development of numerous items crafted out of wood, jute, cane,
bamboo, grass, straw, clay and other indigenous raw materials. The items produced
by early craftsmen were not only singularly beautiful, but also representative of the
culture, tradition and customs of the country. With the passage of time, however, new
and modern styles and designs have been adapted and this has paved the way for a
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unique blend of the old and the new. Popular items in vogue are bamboo mirror and
picture frames. Split bamboo shoots can be used as wall lining to create the ultimate
tropical decor. Bamboo and cane furniture as well as rattan, grass and cane
handicrafts and cane screens are just a few of the products available in an amazing
array. Leather goods of attractive design and finishing are being produced by skilled
craftsmen; the items produced are handbags, wallets, belts, shoe uppers, travel bags,
pen holders, card holders and many other utility items. Jute again is another fiber
from which a variety of useful products can be fashioned-be it bags, belts, light shoes,
wall hangings, draperies and of course jute carpets. Color fast, fire-resistant, hazard-
free jute carpets are unbelievably price advantageous. They are also popular for
health and environmental reasons all over the world” (Information Division, Export
Promotion Bureau, March - April '99).
“Bangladesh is now very much a part of the international scene and keeping in mind
the discerning taste of the consumers, a vast range of crafts and novelties are now
produced in the country under the technical supervision of qualified
product development specialists. With the resurgence of worldwide interest in cane,
development of cane products has gained momentum. Bamboo, another tropical
grass is often used as a base for support of cane furniture and handicrafts, Bamboo
baskets of various shapes and sizes are in great demand in Europe and America”
(Export Promotion Bureau, March - April '99).
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handicrafts in order of importance are UK, USA, Germany, and Italy; for leather
13
goods, USA, Japan and Italy for artificial flowers Italy.
The packing credit and simplification of export procedures will help especially the
small and novice exporter, but it seems that much more progress is required in ibis
direction Assignee with participation in fairs is useful, but the contribution of costs
required of the exporter, is usually too great for the smaller entrepreneur to benefit.
Specific measures to promote leather goods exports- which include tax and duty
concessions and bonded facilities, are important, as leather goods are the most often
exported item from the handicraft sector. “The 25% subsidy on local fabrics used for
export may help certain handicraft industries, especially embroidery and embroidery
related products. The export Crash Programme includes several handicraft product
categories - gifts, stationary, artificial flowers, bamboo and cane. Certain measures
are aimed specifically at the handicraft sector - the setting up of a handicrafts village,
and award of a national trophy, but neither of these measures have a very direct
bearing on the promotion of exports Developments in the use of jute through technical
innovation, may be the answer for the long term development of jute product exports
But they may not help the existing producers of jute export handicrafts” (Report on a
mission by David Holboutnr, May 8 – June 1996, Page-2). At present most jute handicrafts
are made by small rural groups using locally purchased fiber, and the finished product
is purchased by an exporting organization in Dhaka. If the fiber has to be pre-
processed in bulk, then it will probably be more feasible to also centralize the
manufacture of the finished product.
Organization Number
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The large NGOs were the main buyers of the products of the small non-exporting
private manufacturers as well as the small NGO producers. The large NGOs
surveyed one was 100% export and the remaining sit combined exporting with local
sales through their own retail outlets, mainly in Dhaka. For three, the major part of
their income was export sales, and for three it was in retail sales. “Although the large
NGOs involved in handicrafts are basically traders, they provide a great deal of
support to their cooperative and self-help group suppliers. Assistance may include
training, product development and design, start up financial assistance-management
support, transport and materials supply of the eight private manufacturer/exporters
three were 100% export, three exported the major part of their output and also
supplied (mainly NGO) handicraft retail outlets and two sold the major part of their
output through their own retail outlets” (Report on a mission by David Holboutnr, May 8 –
June 1996, Page-3).
The NGO exporters have often quite large design departments, staffed by art college
graduates who have in addition received training and guidance from foreign designers
supplied by their foreign partners. Private enterprises often depend on the creativity
and the ability of the proprietor to develop new product ideas and designs, often very
successfully. Others simply copy designs from local competitors or foreign catalogues
or produce to specifications supplied by the customer (which is often one of the big
NGOs).
The quality of the best of the traditional decorative work on Jute product, Home
testile, Lather goods, Wooden, Bamboo and Candle product are outstanding.
Unfortunately the making up and finishing of articles is usually not up to the same
standard as the technical work, and often the quality of the assistance and coating
and other materials also detracts from the overall effect.
“The huge cost projected is unjustified and unsustainable in the long term. The
proposals for making the centre self-financing are unrealistic. A more focused and
cost effective approach avoiding an unnecessary man-agreement burden and high
fixed costs (in particular a big wage bill) could provide essential support services
which are difficult or impossible for members to acquire individually, leaving members
to undertake those tasks most effectively tackled by the individual enterprise” (Report
on a mission by David Holboutnr, May 8 – June 1996, Page- 5-7).
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1.4.6 Demanded Handicrafts in Bangladesh
The demanded Handicraft products are available in Bangladesh, these are as below:
Main Product Sub Product
Twine, hessian, gunny bag, twill, carpet
backing, wool pack, tarpaulin, mats,
Jute products canvas, wall cover, upholstery, and as
furnishing fabrics of different types and
natures
Nakshi Katha, Jamdani Sharee,
Benarashi Sharee, Bags, bed cover,
Home textile Cushion Cover, Ornaments Box, Table
Prettification, Vest, Wall Mat
Leather Embroidered bags, spectacle
cases, chair backs, embossed coin purse
Lather goods wallets made from buff leather, nappa
leather wallets and bags etc.
Wooden Desk Accessories, Kaleidoscope, Kitchen
Accessories, Photo Frame, Show Piece
Bamboo products Basket, Shoe piece, wall accessories
Candle products Birth candle, musical candle, candle doll
Source: Brac-Arong
Jute a natural fiber has been in use for various purposes over the centuries through
the world. Bangladesh has been blessed with the favorable climate and the potential
to be the largest grower and export of the best quality jute, the golden fiber. Jute,
having been the most environment friendly natural fiber because of its inherent
unique properties, has great advantages over man-made artificial polymer fiber,
twine, hessian, gunny bag, twill, carpet backing, wool pack, tarpaulin, mats, canvas,
wall cover, upholstery, and as furnishing fabrics of different types and natures sheet
and packing materials on many counts. The uncompromising resolve to stick to the
use of the best raw jute, strict adherence to buyer’s needs and specification rigorous
quality control and timely delivery Bangladesh has earned an international eminence
as the principle source of high quality jute products.
In recent years, remarkable progress has been made related to the development of
this sector. Home textile products of Bangladesh which include all sorts of towel, bar
mat, nakshi katha, jamdani sharee, benarashi sharee, bags, bed cover, cushion
cover, ornaments box, table prettification, vest, wall mat, bath rob, wash cloth, ehram
for haj, kitchen gloves, dish cloth, mommy napkin, pillow cover etc. are quite popular
in the world market for their quality and design. The government has formulated a
favorable police for its over all development envisaging its potentiality. Producers for
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export at the custom points have been simplified and speedy shipment of goods has
been emphasized for boosting export.
“The art of weaving is perhaps as old as human civilization. Bangladesh can proudly
claim to have many branches of this ancient art, of which the best known and most
popular is the specialty Jamdani, which is one of the varieties of the famous Dhaka
Muslin or Mul-mul. For over ten centuries, the Dhaka area has been renowned for this
fine fabric. So fine was its texture and quality that it was said to be woven with the
"thread of the winds" and the Greek and the Roman texts mention the "Gangetic
muslins" as one of the most coveted luxury items. Woven from superfine cotton or silk
yarn, jamdani fabric is embroidered or inlaid on the loom with silk, gold and silver
threads. Over the years, the weavers simplified the designs making them more
stylized and geometric.
A new handloom product has been developed by Grameen Bank- a leading non-
government rural-oriented financial institution with trade name "GRAMEEN CHECK"
which is soft, colour fast and 100% cotton, The "Grameen Check" fabric and the
apparels made out of it have already made a breakthrough in the European markets
with potential of penetrating Other- parts of the world.
Another delicate and finely woven product is the glowing soft silk of Rajshahi in
rainbow hues. Very ethnic are the striking, bold designs which is the trademark of the
colourful, tough fabric woven by the weavers belonging to the various tribal races who
inhabit the hilly areas like Cox's Bazar, Rangamati and Sylhet.
Apart from those that already have been mentioned, there are numerous other
handloom materials which have made their particular district of origin famous. The
most notable are sarees of Dhaka, Tangail and Pabna, Monipuri blankets of Sylhet
and Khadi or Khaddar products of Comilla.
At present, the number of handlooms in Bangladesh is five hundred thousand and
there are about one million weavers. Handloom products have shown decisive
upward trend in the export market since 1972 and Bangladeshi handloom products
with their distinctive design and superior quality have created a niche for themselves
in overseas markets. We can now proudly claim to be equipped to meet the demand
for the latest fashion. An international expert's study reveals that the technical skill of
the weavers of Bangladesh is second to none in the handloom producing world.
The product range of handloom is simply amazing and include Muslin Jamdani
Sarees, Bedcovers, Bedsheets, Tapestry, Upholstery, Place mats, Rugs or Blankets,
Satranji or Durees, Crochet, Muslin, Tribal textiles, Silk fabrics, Sofa covers, Block
Prints, Table cloth and Napkins, Towels, Dusters, Kitchen towels, Gents, Ladies and
Baby Wear and Shirts, Panjabis, Bedsheets and other household linen in printed,
plain or embroidered Khadi”.
Export Promotion Bureau Bangladesh Web page. Title about handloom
http://www.epbbd.com/expprod/handloomT.htm
Leather goods of attractive design and finishing are being produced by skilled
craftsmen, The items produced are handbags, wallets, belts, shoe uppers, travel
bags, pen holders, card holders and many other utility items.
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A leather product of export quality require specialized machinery and equipment
(even though the work is very labor intensive and requires a high level of craft skill)
and is usually done in a factory with a high level of division of labor. Only one exporter
visited had the technical standards, and capacity, to manufacture competitively for
export of retail goods, although there are specialist markets which the smaller
factories may be able to exploit. Although it is difficult for small manufacturers to get
the quantifies they need at competitive prices in the open market; most of the better
quality leather is exported or used in the tanners' own leather goods and footwear
manufacturing units. A large minimum order is required to get supplies direct from the
tanneries. Moreover at present in Bangladeshi prospective lather products are
Leather Embroidered bags, spectacle cases, chair backs, embossed coin purse
wallets made from buff leather, nappa leather wallets and bags etc.
1.4.6.4 Wooden
Wooden made handicrafts are popular through the world. Mainly this sector is popular
in producing furniture, dolls, showpieces etc.
With the resurgence of worldwide interest in cane, development of cane products has
gained momentum. Bamboo, another tropical grass is often used as a base for
support of cane furniture and handicrafts, Bamboo baskets of various shapes and
sizes are in great demand in Europe and America. Popular items in vogue are
bamboo mirror and picture frames. Split bamboo shoots can be used as wall lining to
create the ultimate tropical decor. Bamboo and cane furniture as well as rattan, grass
and cane handicrafts and cane screens are just a few of the products available in an
amazing array.
Export Promotion Bureau Bangladesh Web page. Title about handicraft
http://www.epbbd.com/expprod/handicrafts.htm
Candle is now a days popular as because of its design, color and low price. It is very
easy to give attractive shape to candle and the process also simple and less costly.
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Source: Ecommerce and poverty
Lack of products and designs suitable for the commercial market has been identified
as one of the main constraints to growth of handicraft exports from Bangladesh in
recent years. There is little capacity for expansion of traditional craft exports; the
demand for handicrafts as such is very limited. Handcrafted products have to
compete directly on price, design, and capacity, with modern machine made products
as well as with handcrafted products from other countries. House wares, home
decoration, seasonal products, toys and personal accessories and designs need to
be in modern or in nostalgic styles in the western tradition Existing Bangladesh
products and designs are often clearly Bangladeshi in style. They are often very
beautiful, and there has been a very healthy trend in the demand in the local market
in recent years. But a reorientation of the product range is needed to benefit from the
export and job creation opportunities presented by the challenge of the international
market.
The NGO exporters have design departments, staffed by trained designers who
develop products suitable for the local and/or the foreign Alternative Trading
organization
14
(ATO) market, which organizations also provide product development
assistance. However they do not have much experience in developing products for
the commercial export market. The decline in ATO demand for handicraft products
has forced the NGO exporters to look to the needs of commercial
15
buyers in order to
maintain and expand their employment creation programs. Private enterprises often
depend on the creativity and the ability of the proprietor to develop new product ideas
and designs. Others simply copy designs from local competitors or foreign catalogues
16
or produce to specifications supplied by the customer. Few have the expertise and
necessary exposure lo international17markets to develop products which fully exploit
the skills and raw materials available. The main constraints on their growth are lack
of access to capital, lack of original and export oriented designs, inefficient production
18
systems and inadequate technology, and insufficient market exposure.
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“We have divided the economic activities or basic types of industries into three
categories, which are discussed below:
a) Agriculture
b) Labor
c) Handicraft
But our main concern deals with effective promotion strategy of the Handicrafts in
Bangladesh. Our handicraft has earned enormous respect in the global market with
the initiative of Arong and some other NGOs. Most of the ingredients of these items
are locally made and easily available. Technology is well known to us and our rural
women are very efficient in manufacturing these handmade items. We can produce
more quality handicrafts with better training and technology. More commercial firms
should come-up to make the work done by rural women workers and market them
both at home and abroad. If men can generate income through agriculture and other
businesses women can also earn through handicrafts. This combined effort and
earnings of the family members ultimately increase their lifestyle and generate more
money flow in the economy. Not only that these industry will also uplift the image of
our cultural heritage to the global community. This basic industry can be the
backbone of our economy. If we are able to develop the industries we can earn
foreign currency through exportation after meeting our own need” (Author: Shayokh
Ahmad, March 01, 2005).
Our study has been directed communicate to the effective promotion strategy of
Handicrafts; how Bangladeshi Handicrafts very promptly can influence the world
market from setting home situations? So, the convenient of the promotion Handicrafts
in the world markets we may apply few communication systems which will be more
effective for those who are exporter in Bangladesh. The communication systems are
as follows:
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According to above representation , we realize that , if we research the above
sources , should get accurate information and also establish handy trade in
international market.
Direct export is one of the most popular and profitable media for the exporters.
Thorough these media exporters attract the foreign importers and by satisfying their
demand exporters export the goods directly to the importer’s country.
Source:
E-commerce for crafts producers web page
www.ecommerceandpoverty.info/chap6.htm
www.basebangladesh.com/
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From the above state, if we observe and discover correctly through sources
with accurate and precise information, should be benefited to encourage
Bangladesh handy crafts manufacturers in international market
The world is very much competitive now and Medias are very strong and available to
reach almost every one in the world. So advertising is very important.
Advertising locally and internationally is now a days very attractive and effective for
any product.
Personal selling means the personal presentation of the product by the companies’
sales force. This promotion tool builds strong customer relationship
(Chapter 15 Page 461, Principles of Marketing. By Philip Kotler & Gary Armstrong)
To attract foreign direct investors, the government should take initiative and corrective
actions to invest our country. The government should provide all protection and
also political stability so that they feel secure to invest here and also cover their
return as well as profit. The necessary sources are given below:
Source:
Export Import Burro
www.ecommerceandpoverty.com
http://www.brac-aarong.com/about.asp
1.7 Conclusion
Opportunities also exist in export markets as these markets are exposed to the
unique design characteristics of Handicrafts. Small amounts of handicrafts are
already being exported to Europe, Japan and the U.S. however exporters continue to
be confronted by numerous obstacles in meeting the quantity and cost demands of
these world wide markets. In order for exporters to be able to take advantage of new
economic opportunities and capture new markets the need assistance to promotion
our production capacity: Up-gradation the quality of Handicrafts products will be the
standards demanded by potential buyers and overcome the many obstacles situation
of our country. The NGO’s Project and local private organization also can be provided
the necessary support to the Export Promotion Department in the Ministry of
Commerce, to provide trouble shooting help desk services, government to
government liaison, and international promotion of Bangladeshi Handicraft products.
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The background clearly indicates the opportunity for Bangladeshi handy crafts in the
form of handy crafts made of Jute, home made textiles, leather goods, wooden
products and Bamboo & candy products and in the market USA, CANADA &
European Union. However the Strategic implementation issue and confirmation of the
above need to be assumed.
2. Synopsis
The successful achievement of the project purpose i.e. the development of more
acceptable products am designs, can contribute to the achievement of the overall
objective of increasing exports, assuming that EPB and the ITC export promotion
project give special attention to the promotion of handcrafted products and support
exporters in their efforts to find new international markets - for gifts, house wares,
decor, seasonal products, toys, and accessories.
The project proposal is based on the assumption that candidates of the right caliber,
with appropriate qualifications (albeit in need of further training), and very special
personal qualities, will be available to recruitment to the key posts, in particular the
posts of director and senior designer. If this is not the cast rather than appointing less
than suitable persons to key posts upon which the whole success or failure the
project depends, an alternative approach to providing the product development needs
of exporters must be adopted. This might for example consist of a Bangla craft
program based on the use of free-lance of part-time designers, technicians and other
consultants to supply the services required by exporters It assumed however, that a
qualified information officer/librarian can be recruited (preferably one with a interest in
design, handicrafts and related subjects) as a suitable candidate would be required to
have recognized and fairly common qualification.
3. Problem Identification:
The secondary study indicate that any clear cut promotional strategy to ensure
successes of handy craft export from Bangladesh are not been undertaken. In edition,
the issue of which product for market or media should be consider has not been
designed clearly. For more it also needs to assume the feasibility of the strategy if it is
implemented.
4. Methodology:
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The objective of the research is to identify the most effective promotion strategy for
Bangladeshi handy crafts.
5 Hypotheses:
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H1: Bangladeshi exporters can export
handicrafts which will represent the
uniqueness of Bangladeshi culture &
tradition.
What are the promotional strategies H1: From background study we can say
available to the handy crafts exporters of the that on-line marketing is one of the most
world market? effective promotional strategies
available to the handy craft exporters of
the world market.
H1: From background study we can say
that international trade fair is one of the
most effective promotional strategies
available to the handy craft exporters of
the world market.
What will be the effective promotional H0: Qualitative.
strategy that can be applied for promotion of
Bangladeshi handy crafts?
What are the media available in Bangladesh H1: Local and international trade fair is
for export purpose? a media available in case of exporting
handy crafts.
H1: B2B is a communication media
available in case of exporting handy
crafts.
What are the most effective media that can H0: Qualitative.
be used for export purpose?
What are the ‘Strengths’ of Bangladeshi H1: From background study we can see
handy crafts? that Lower cost is a significant
characteristics that is considered as a
‘Strengths’ of Bangladeshi handy crafts.
H1: From background study we can see
that idiosyncrasy in design is a
significant characteristics that is
considered as a ‘Strengths’ of
Bangladeshi handy crafts.
What are the ‘Weaknesses’ of Bangladeshi H1: From background study we can see
handy crafts? that lack of proper communication is a
‘Weaknesses’ of Bangladeshi handy
crafts.
What are the ‘Opportunities’ of Bangladeshi H0: Qualitative.
handy crafts?
What are the ‘Threats’ of Bangladeshi handy H0: Qualitative.
crafts?
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6 Research Question:
1. What types of product were exported more in last five year?
2. What is the listing position of the handy crafts those are by us?
3. Does government provide any facility for those products?
4. Is there any research or any study takes place for particular products?
5. When the exporter or the government fines out that those products has future for
export?
6. Find out what is the last 5 years ranking position of handy crafts on export ?
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made textile, leather goods, wooden products and Bamboo & candy products. Both
Qualitative and quantitative research techniques will implement.
8. Sampling Type:
Sampling is a part or portion of the population chosen for the study or research. We
use sampling because it is not possible to count or measure every item in the
population. Through Sampling study, we can simplify ‘what information is required,
how should the sample members be selected,’ etc.
For our study we only focus on Non- Probability Sampling it should use for selecting
sample members primarily as a matter of convenience. In non- probability, we will go
for judgment and convenience sampling. Through it, we will assess the reactions of
the people on the promotion strategy of Bangladesh Handicrafts. By judgment and
convenience sampling , the data or information is easily communicable , accessible
and also inexpensive as well as we can collect data from specific areas which
create more values in a short time.
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It is an important aspect of the planning of any survey involves the determination of
an appropriate number of sample members. The effective sample size should be
time and cost effective. For our study, we will work on two weeks which is 14 days.
Each day three members will collect data at 30 minutes. So, we have to locate 168
elements within 14 days.
9. Research Budget:
Activities Cost Tk.
1. Sampling Survey (Including 3000/=
Conveyance)
2. Printing and publication 1000/=
3. Communication 500/=
4. Food 1000/=
5. Amusement 500/=
Total 6000/=
10. Organization:
Organization Profile
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Members of the Organization:
The study will contribute on both Industry and Community. According to this study or
research, if the handy crafts will be marketed accordingly by promotional strategy, it
may help to create a handy industry in Bangladesh. On the other hand , promotion of
handy crafts will play a major role in case of rural development in Bangladesh
which will help on the development of the local community of Bangladesh. Through
Handy crafts promotion, can be reduced unemployment rate, to create job
opportunity, earn foreign exchange , to develop the trade and industry state and also
enriching our culture as well as civilization.
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Research Question Level of Scale Types pf scale
What is the demand of Ordinal Rank order Scale
the following product
classes for export?
What types of product Ordinal Rank order Scale
were exported more in
last five years?
Rank the following Interval Likart Type Scale
product classes
according to their
demand.
What is the standard Nominal
attributes given by the
world exporters for
handicrafts export?
What are the specialties Interval Likart Type Scale
of Bangladeshi
handicrafts compare to
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handicrafts of other
countries.
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What are the medias Nominal
available for export of
Bangladesh?
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Reference:
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Economic Condition During Pakistan Period (M. M. Akash), Vol-2 Economic
History, Asiatic Society of Bangladesh.
12. The Bangladesh Travel Guide(A web site dedicated to explore & bridge
Bangladesh with other foreign countries to promote trade, establish and increase
connections and communications on business affairs), Discovery Bangladesh,
Wednesday April 13, 2005, title: Economy, Operated By - "Annex Graph"- A
sister concern of Overseas Marketing Corporation (Pvt) Ltd,
Website:
www.bizinfo-bangladesh.com
www.discoverybangladesh.com/meetbangladesh/labour_force.html
13. (5) Board of Investment Bangladesh (BOI), Tuesday-March 01, 2005, displayed
page by web front page, title: Incentive to export-oriented & export-linkage
industries, website: http://www.boibd.org/invest_incentive.html, 2004 © board
of investment Bangladesh, all rights reserved.
14. (6) Board of Investment Bangladesh (BOI), Tuesday-March 01, 2005, displayed
page by web front page.
15. (7) Board of Investment Bangladesh (BOI), Tuesday-March 01, 2005, displayed
page by web front page.
16. (8) Board of Investment Bangladesh (BOI), Tuesday-March 01, 2005, displayed
page by web front page.
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17. Export Promotion Bureau, Assistant Editor: Akhtaruzzaman, Report March -
April '99, Page- 3-18, Title: Handicraft, produced & published by: Information
Division.
18. Daily News Monitoring Service, Board of Editors: Dr. A. Jaffor Ullah , Tariq M.
Mazumdar, February 25, 2005, Title: Bangladeshi handicraft cost get $0.55m
orders in Frankfurt fair, Webpage: www.bangladesh-web.com,
20. (10) Report on a mission by David Holboutnr, May 8 – June 1996, Page-2.
21. (11) Report on a mission by David Holboutnr, May 8 – June 1996, Page-2.
22. (12) Report on a mission by David Holboutnr, May 8 – June 1996, Page-2.
23. (13) Report on a mission by David Holboutnr, May 8 – June 1996, Page-2.
24. (14) Report on a mission by David Holboutnr, May 8 – June 1996, Page-61.
25. (15) Report on a mission by David Holboutnr, May 8 – June 1996, Page-61.
26. (16) Report on a mission by David Holboutnr, May 8 – June 1996, Page-61.
27. (17) Report on a mission by David Holboutnr, May 8 – June 1996, Page-61.
28. (18) Report on a mission by David Holboutnr, May 8 – June 1996, Page-61.
29. Ecommerce and Poverty, title: Over view of Handicraft and E-commerce,
website: www.ecommerceandpoverty.info/chap4.pdf, page – front page.
30. Author: Shayokh Ahmad, Title of the Articles: Business Feature, Tuesday,
March 01, 2005, Published by: bizbangla.com, Website: bizbangla.com.
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