Name of Company: Lighthouse Advertising Members: Raphael L. Abacan, Julian Balmaceda, Alvin Cabalquinto, Aimee Capinpuyan Why advertising?

We chose to form an advertising agency because we believe that our collective strength lies in our creativity, imagination, and dedication. Vision We seek to create a distinct style of high quality video advertisements that will appeal to Philippine society and the rest of the world through use of digital media. Through a people-oriented approach we aim to uphold professional working relationships among our clients and within our organization. Mission In line with our vision, we aim to meet with the demands of our clients while infusing our own brand of aesthetics and wit. Goals By the end of five years, we aim to have achieved the following: 1. Established a diverse network of clients varying from well-known companies to starting enterprises in the Philippines 2. Obtained viral status for our videos through new social media as indicated by page views 3. Set new standards within the Philippine advertising industry through distinctions and awards, both local and foreign