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Hospitality Management Title: The Contemporary Hospitality Industry Introduction The aim of this assignment is to measure the outcome

of students learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieve the learning outcomes. The assignment comprise of an essay to be written under several broad topics as the main requirements of the assignment. Relevant areas for discussion have also been identified under each broad topic. The beginning of each section should outline a general introduction to the broad topic with the objective of providing a contextual background to the areas of discussion to follow. Relevant references and academic quotes and the use of case examples are required as evidence of broader reading and research.

Specification and requirements of the assignment

The scenario
The hospitality industry consists of companies within the food services, accommodations, recreation, and entertainment sectors. It is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. The hospitality industry is growing fast, but it is also changing. Some people say that you have only to look at the USA to see where the British hospitality industry is going: fast food and lots of it, theme parks and themed restaurants, so many eating places that dining out becomes as common as dining in, and an emphasis on customer service.

Using relevant information, theories and examples, you need to write an essay which is comprised of the broad topics (criteria) mentioned below. It would be good to use current examples from the hospitality related organisations (i.e. hotels, resorts, cruise liners, time-shares etc.) to support your work.

LO1 Understand the current structure of the hospitality Industry


1.1. Analyse the current scale, scope and diversity of the hospitality industry (P1) 1.2. Discuss the organisational structure of different hospitality organisations (P2) 1.3. Assess the role of hospitality related organisations and professional bodies (P3) 1

LO2 Understand staffing in the hospitality industry


2.1. Assess the staffing requirements of different hospitality industries (P4) 2.2. Discuss the roles, responsibilities and qualification requirements for hospitality staff (P5)

LO3 Understand recent developments affecting hospitality


3.1. Analyse operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry (P6) 3.2. Discuss the current image of the hospitality industry (P7)

LO4 Be able to recognise potential trend and developments in hospitality


4.1. Present justified predictions for potential trends and developments in hospitality (P8) 4.2. Produce an impact analysis for the predicted trends and developments (P9)

Merit Descriptors M1 identify and apply strategies to find appropriate solutions select/design and apply appropriate methods/ techniques present and communicate appropriate findings D1

Distinction Descriptors use critical reflection to evaluate own work and justify valid conclusions take responsibility for managing and organising activities demonstrate convergent/lateral/ creative thinking

M2

D2

M3

D3

Learning outcomes and criteria covered by this assignment: The aims of this assignment are to measure the outcome of students learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieve the learning outcomes (LO) and criteria (i.e. P, M, D): 2

LO1 Understand the current structure of the hospitality Industry LO2 Understand staffing in the hospitality industry LO3 Understand recent development affecting hospitality LO4 Be able to recognise potential trend and developments in hospitality

Achievement of a pass grade A pass grade is achieved by meeting all the requirements defined in the assessment criteria for each individual unit.

Achievement of a merit or distinction grade All the assessment criteria and merit grade descriptors need to be completed within a unit to achieve a merit grade. All the assessment criteria- merit and distinction grade descriptors must be completed within a unit to achieve a distinction grade.

Support materials
Please find the Unit Handbook for books and other resource materials

Plagiarism & Collusion Any act of plagiarism and collusion will be seriously dealt with according to the regulations. Using the work of others without acknowledging source of information or inspiration is plagiarism. Even if the words are changed or sentences are put in different order, the result is still plagiarism. Collusion describes as the submission of work produced in collaboration for an assignment based on the assessment of individual work. When one person shares his/her work with others who submit part or all of it as their own work.

Extension and Late Submission 3

If you need an extension for a valid reason, you must request one using an Extension-RequestForm available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. Please contact the Front Desk for more information.

Assessment criteria for pass To achieve each outcome a learner must demonstrate the ability to:

Evidence sources Reference of CTI based evidence

Achieved/ Feedback Yes/No

Comments of IV Remedial/ alternative exercises if criteria not met

Outcome 1: LO1 Understand the current structure of the hospitality Industry

1.1. Analyse the current Assignment scale, scope and diversity of the hospitality industry (P1) 1.2. Discuss the organisational structure of different hospitality organisations (P2) Assignment

Yes/No

Yes/No

1.3. Assess the role of Assignment hospitality related organisations and professional bodies (P3)

Yes/No

Outcome 2: LO2 Understand staffing in the hospitality industry 4

2.1. Assess the staffing requirements of different hospitality industries (P4) 2.2. Discuss the roles, responsibilities and qualification requirements for hospitality staff (P5)

Assignment

Yes/No

Assignment

Yes/No

Outcome 3: LO3 Understand recent development affecting hospitality 3.1. Analyse operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry (P6) 3.2. Discuss the current image of the hospitality industry (P7) Assignment Yes/No

Assignment

Yes/No

Outcome 4: LO4 Be able to recognise potential trend and developments in hospitality 4.1. Present justified predictions for potential trends and developments in hospitality (P8) Assignment Yes/No

4.2. Produce an impact analysis Assignment for the predicted trends and developments (P9)

Yes/No

Assessment criteria for Merit To achieve each outcome a learner must demonstrate the ability to:

Evidence source Reference of CTI based evidence: Effective judgements have been made. Complex problems with more than one variable have been explored. An effective approach to study and research has been applied. Relevant theories and techniques have been applied. A range of methods and techniques has been applied. A range of sources of information has been used. The selection of methods and techniques/sources has been justified. Complex information/data has been synthesised and processed. Appropriate learning methods/techniques have been applied The appropriate structure and approach have been used. There is a coherent, logical development of principles/ concepts for the intended audience. A range of methods of presentation has been used, and technical language has been accurately used. Communication has taken place in familiar and unfamiliar contexts. The communication is appropriate for familiar and

Achieved

Comments Remedial/alternative exercises if criteria not met

Y/N

M1 Identify and apply strategies to find appropriate solutions

M2

Select/design and apply appropriate methods/techniques

M3

Present and communicate appropriate findings

unfamiliar audiences, appropriate media been used. Assessment Distinction To achieve each outcome a learner must demonstrate the ability to: criteria for Evidence source

and have

Achieved

Comments Remedial/alternative exercises if criteria not met

Reference of CTI based evidence Conclusions have been arrived at through synthesis of ideas, and have been justified. The validity of results has been evaluated using defined criteria. Self-criticism of approach has taken place. Realistic improvements have been proposed against defined characteristics for success. Autonomy/independence has been demonstrated. Substantial activities, projects, or investigations have been planned, managed, and organised. Activities have been managed. The unforeseen has been accommodated. The importance of interdependence has been recognised and achieved. Ideas have been generated and decisions have been made. Self-evaluation has taken place. Convergent and lateral thinking has been applied. Problems have been solved. Innovation and creative thought have been applied. Receptiveness to new ideas is evident. Effective thinking has taken place in unfamiliar contexts.

Y/N

D1 Use critical reflection to evaluate own work and justify valid conclusions.

D2 Take responsibility for managing and organising activities.

D3 Demonstrate convergent/ lateral/creative thinking.