Launch of karizma ZMR

2008
Sales (Revenue)
All Expenses
Operating Profits
Taxes @20%
NPAT
Dividends @ 60%
Retained earnings
Reserves & Surplus
Share capital
Debts owed
Total investment
ROI (%)
Assets

2009

2010

100,000,000 121,000,000 150,000,000

80,000,000
96,000,000 120,000,000
20,000,000
25,000,000 30,000,000
4,000,000
5,000,000
6,000,000
16,000,000
20,000,000 24,000,000
9,600,000
12,000,000 14,400,000
6,400,000
8,000,000
9,600,000
6,403,000
8,000,000
9,600,000
4,000,000
4,000,000
4,000,000
13,000,000
8,000,000
7,000,000
17,000,000
12,000,000 11,000,000
94.11764706 166.6666667 218.1818182
13,340,000

2008

2009

2010

Constants

Tax Base
Tax Rate
No. of Expected Customers
Interest rate on debts
All Expenses
Salary growth rate

450000
0.2
50000
0.12
800,000,000
0.2

480000
530000
0.2
0.2
55000
60000
0.12
0.12
906,000,000 120,000,000
0.2
0.2

Inputs

Price of Bike
Avg Inflation
No. of Expected Customers
Competition

2000
0.08
50000

2200
0.1
55000

2500
0.12
60000

Key resullts

NPAT
Forecasted Sales
InvestMent In R&D

Calculation

No. of actual consumer in India

New employees required
Salary paid

50000
500
300,000

55000
700
330000

60000
1000
7334000

Decision:Forecasted Sales will give more profits

Cost in R&D will be recovered
Company has enough funding to spend on increased expenses
So Launching a new bike is a feasible solution.

2011

0.2
72600
0.12
0.2

30,000,000
19,650,000
18,000,000

72,600
1200
8800800

Marketing Issues

(Consider Marketing Expense is 10% of operating Cost)

2008
2009
2010

Marketing Research cost (20%)

Advertisement Cost (25%)

1,600,000
2,000,000

1,920,000
2,400,000

2,400,000
3,000,000

Sales Promotion Cost (50%)

Others (5%)

4,000,000
400,000

4,800,000
480,000

6,000,000
600,000

Total Cost of Marketing

8,000,000

9,600,000

12,000,000

50,000

55,000

60,000

No. of Expected Customers

Price of Bike
Sales (Revenue)

2,000
2,200
2,500
100,000,000 121,000,000 150,000,000

Usage of Vlook up :Advertisement Cost (25%)

3,000,000

Spin Button Tool usage:Precedent Usage :-

Data table Analysis:Effect on sales when No. of Customers and price of Bike is varied
Customer/Price
150000000
60000
2500 150,000,000
2750 165,000,000
3025 199,650,000
3327.5 265,734,150
3660.25 389,061,369
4026.275 626,587,225
10% increase in Price of Bike

66000
165,000,000
181,500,000
219,615,000
292,307,565
427,967,506
689,245,948

72600
181,500,000
199,650,000
241,576,500
321,538,322
470,764,257
758,170,543

79860
199,650,000
219,615,000
265,734,150
353,692,154
517,840,682
833,987,597

87846 10% increase in NO .OF expected Cust

219,615,000
241,576,500
292,307,565
389,061,369
569,624,750
917,386,357

se in NO .OF expected Customers

Operation Issues

(Consider Operation budget is 60%)

2008

2009

2010

Raw Material (50%)

Fuel Cost (25%)
Labour Expense(10%)
Inventory Cost (10%)
Others (5%)

24,000,000
12,000,000
4,800,000
4,800,000
2,400,000

28,800,000
14,400,000
5,760,000
5,760,000
2,880,000

36,000,000
18,000,000
7,200,000
7,200,000
3,600,000

Total Cost of Opereations

48,000,000

57,600,000

72,000,000

8,000,000

In
7,000,000
6,000,000
5,000,000
Raw materials
4,000,000

Work in progress

3,000,000

Value of finished goods inventory

2,000,000
1,000,000
0
Passion Plus

Splendor

CD-Dawn

Pleasure

Maximisation of Profits Using Solver Constrained by Holding Cos

Profit Item
Quantity sold
Part Name
Chasis
Engine
Wheels
Mirrors

Inventory
1330
1300
1600
1450

Passion Plus
200

Splendor
250

CD-Dawn
190

200

500

50

1
1
2
2

1
2
2
1

1
1
2
1

Suspension

1400
Profit By Product
Total Profit

Adv Cost
2100000
2200000
2300000
2400000
2500000
2600000
2700000
2800000
2900000
3000000
3100000
3200000
3300000
3400000
3500000
3600000
3700000
3800000
3900000
4000000
4100000
4200000
4300000
4400000

40,000
136,820

125,000

9,500

Sales
3,643
12,795
24,993
30,676
45,156
55,184
68,520
75,586
80,609
90,927
106,298
117,669
120,918
131,124
144,767
151,800
169,362
176,217
180,143
195,564
206,406
219,575
223,670
231,246

50000
60000
70000
80000
90000
100000
110000
120000
130000
140000
150000
160000
170000
180000
190000
200000
210000
220000
230000
240000
250000
260000
270000
280000

Passion Plus
Inventory unit analysis:
Number of units in inventorybeginning of period
Production
Units available for sale
Units sold
Number of units in inventoryend of period
Cost of goods sold analysis:
Beginning inventory
Add: purchases
Cost of goods available for sale
Less: ending inventory
Total cost of goods sold
Inventory costing:
Cost per unitbeginning of period
Cost per unitend of period
Variance

Ending inventory breakdown:

Value of finished goods inventory
Work in progress
Raw materials
Total ending inventory

1,200
700
1,900
200
1,700

Splendor
1,000
800
1,800
500
1,300

3,240,000
400,000
3,640,000
4,760,000
1,120,000

2,400,000
400,000
2,800,000
3,250,000
450,000

2,700.00
2,800.00
100

2,400.00
2,500.00
100

4,760,000
300,000
70,000
5,130,000

3,250,000
325,000
200,000
3,775,000

Inventory Left
530
0
0
400

Holding Cost per unit

16
89
34
20

d by Holding Cost of Inventory :Pleasure

200
50

1
1
2
2

Inventory Used
800
1300
1600
1050

1000

400

78
Total Holding Cost

10,000

150300000
150250000
150200000
150150000
Series1

150100000
150050000
150000000
149950000
0

1000000

2000000

3000000

4000000

5000000

CD-Dawn Pleasure
1,300
600
1,900
50
1,850

1,850
600
2,450
50
2,400

Total
5,350
2,700
8,050
800
7,250

2,990,000
450,000
3,440,000
4,347,500
907,500

4,810,000
600,000
5,410,000
6,600,000
1,190,000

13,375,000
1,850,000
15,225,000
18,850,000
3,625,000

2,300.00
2,350.00
50

2,600.00
2,750.00
150

2,500
2,600
100

4,347,500
350,000
125,000
4,822,500

cost
8480
0
0
8000

6,600,000
300,000
100,000
7,000,000

18,850,000
1,275,000
495,000
20,620,000

31200
47680

R & D Issues (15%)

Outsourcing cost (30%)
Innovation (40%)
Patent Cost (30%)
Total Cost

15%

2008

2009

2010

3,600,000
4,800,000
3,600,000

4,320,000
5,760,000
4,320,000

5,400,000
7,200,000
5,400,000

12,000,000 14,400,000

18,000,000

18,000,000
Assumed fixed Sale
Variable sales
Sales Is dependent on R&D
196,550,000

60,000,000
90,000,000

150,000,000

Goal Seek usage

HR Issues (New Employees are to be hired.) 15%

2008

Recruitment Cost (20%)

Training Cost (20%)

2,400,000
2,400,000

Salary Paid (60%)

7,200,000

Total Cost of HR

12,000,000

Database of employees in the company :Enr. ID

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32

Name
A K JAIN
A K KULSHRESTHA
A P VERMA
ASHW ANI KUMAR
AW ADHESH KUMAR
B M AGRAW AL
D K GUPTA
JITENDER KUMAR
P R SUMAN
R K MAHESHW ARI
S K SAHU
S N CHAUDHARY
V G CHAUDHARY
ADITYA RANJAN
ATISH DEEPANKAR
DEVENDRA KUMAR
JITENDRA SINGH
M J KHAN
M K SHAH
PAW AN KUMAR
R K VERMA
S K GUPTA
S K SINGH
S K SINHA
Betsy
Hallagan
Ashley
Hallagan
Zaret
Colleen
Cristina
Colleen

Gender
Male
Male
Female
Female
Female
Female
Female
Female
Female
Female
Male
Male
Male
Male
Male
Male
Male
Female
Female
Female
Female
Male
Male
Male
Male
Male
Male
Male
Male
Male
Female
Female

Designation
Assistant GM
Assistant GM
Assistant GM
Chief Manager
Chief Manager
Chief Manager
Chief Manager
Chief Manager
Chief Manager
Chief Manager
Chief Manager
Chief Manager
Chief Manager
Sr. Manger (Mktng.)
Sr. Manger (Mktng.)
Sr. Manger (Mktng.)
Sr. Manger (Mktng.)
Sr. Manger (Mktng.)
Sr. Manger (Mktng.)
Sr. Manger (Mktng.)
Sr. Manger (Mktng.)
Sr. Manger (Mktng.)
Sr. Manger (Mktng.)
Sr. Manger (Mktng.)
Sr. Manger (Fin.)
Sr. Manger (Fin.)
Sr. Manger (Fin.)
Sr. Manger (Fin.)
Sr. Manger (Fin.)
Sr. Manger (Fin.)
Sr. Manger (Fin.)
Sr. Manger (Fin.)

33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79

Ashley
Betsy
Ashley
Ashley
Emilee
Hallagan
Zaret
Emilee
Colleen
Jen
Jen
Zaret
Zaret
Betsy
Colleen
Emilee
Jen
Cristina
Cristina
Cici
Zaret
Cici
Hallagan
Emilee
Emilee
Betsy
Colleen
Emilee
Ashley
Zaret
Emilee
Betsy
Zaret
Zaret
Hallagan
Cici
Cristina
Jen
Cristina
Cici
Cristina
Cristina
Jen
Colleen
Emilee
Cici
Emilee

Female
Female
Female
Female
Female
Female
Female
Female
Male
Male
Male
Male
Male
Female
Female
Male
Male
Female
Female
Female
Female
Female
Female
Female
Female
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male

Sr. Manger (Fin.)

Sr. Manger (Fin.)
Sr. Manger (Fin.)
Sr. Manger (Fin.)
Sr. Manger (Fin.)
Sr. Manger (R&D)
Sr. Manger (R&D)
Sr. Manger (R&D)
Sr. Manger (R&D)
Sr. Manger (R&D)
Sr. Manger (R&D)
Sr. Manger (R&D)
Sr. Manger (R&D)
Sr. Manger (R&D)
Sr. Manger (HR)
Sr. Manger (HR)
Sr. Manger (HR)
Sr. Manger (HR)
Sr. Manger (HR)
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Assistant Manager
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent

80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125

Ashley
Betsy
Hallagan
Zaret
Cristina
Emilee
Ashley
Zaret
Cristina
Ashley
Jen
Colleen
Cristina
Emilee
Cristina
Jen
Jen
Colleen
Cici
Ashley
Cici
Jen
Emilee
Zaret
Cici
Cici
Betsy
Jen
Zaret
Colleen
Emilee
Jen
Cristina
Jen
Colleen
Betsy
Zaret
Cristina
Hallagan
Jen
Cristina
Jen
Emilee
Cici
Ashley
Ashley

Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female

Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent

Female
Female
Female
Female

Suprintendent
Suprintendent
Suprintendent

Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Male
Male
Male
Male
Male

Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent

Suprintendent

126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172

Cici
Cici
Emilee
Betsy
Emilee
Zaret
Zaret
Cici
Colleen
Hallagan
Zaret
Jen
Zaret
Ashley
Hallagan
Zaret
Emilee
Cici
Zaret
Ashley
Jen
Cici
Betsy
Cristina
Cristina
Colleen
Emilee
Colleen
Betsy
Jen
Jen
Betsy
Colleen
Ashley
Cici
Emilee
Emilee
Ashley
Cici
Cristina
Emilee
Zaret
Cici
Jen
Betsy
Emilee
Emilee

Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female
Female

Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Suprintendent
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Tech Expert
Trainee
Trainee
Trainee
Trainee

173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196

Jen
Emilee
Cici
Cristina
Hallagan
Cici
Hallagan
Hallagan
Emilee
Betsy
Cristina
Ashley
Jen
Betsy
Colleen
Emilee
Jen
Emilee
Betsy
Cici
Ashley
Hallagan
Colleen
Hallagan

Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male
Male

Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee
Trainee

2009

2010

2,880,000
2,880,000

3,600,000
3,600,000

8,640,000

10,800,000

14,400,000

18,000,000

Dependent Usage :-

Analysis Using Pivot Table :Address

VARANASI
KANPUR
KANPUR
KANPUR
ALLAHABAD
GORAKHPUR
KANPUR
NEW DELHI
JAUNPUR
ALLAHABAD
KANPUR
ETAW AH
BARIELLY
KANPUR
AGRA
KANPUR
LUCKNOW
KANPUR
AHMEDABAD
LUCKNOW
AZAMGARH
BAREILLY
AZAMGARH
JALAUN
JALAUN
JALAUN
JALAUN
JALAUN
JALAUN
JALAUN
AZAMGARH
AZAMGARH

Pay Scale
70,000
70,000
70,000
60,000
60,000
60,000
60,000
60,000
60,000
60,000
60,000
60,000
60,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000

Sum of Pay Scale

Row Labels
Assistant GM
A K JAIN
Assistant GM
A K KULSHRESTHA
A P VERMA
Assistant Manager
Ashley
Betsy
Cici
Colleen
Emilee
Hallagan
Zaret
Chief Manager
ASHW ANI KUMAR
AW ADHESH KUMAR
B M AGRAW AL
D K GUPTA
JITENDER KUMAR
P R SUMAN
R K MAHESHW ARI
S K SAHU
S N CHAUDHARY
V G CHAUDHARY
Sr. Manger (Fin.)
Ashley
Betsy
Colleen
Cristina
Emilee
Hallagan

Column Labels
Female

70000
70000
270000

90000
90000
45000
45000
420000
60000
60000
60000
60000
60000
60000
60000

385000
165000
55000
55000
55000
55000

AZAMGARH
Mumbai
Mumbai
Mumbai
Mumbai
AZAMGARH
AZAMGARH
KANPUR
KANPUR
Hyderabad
Hyderabad
KANPUR
KANPUR
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Hyderabad
Hyderabad
Hyderabad
Chandigarh
Chandigarh
Chandigarh
Chandigarh
Chandigarh
Chandigarh
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai

55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
55,000
45,000
45,000
45,000
45,000
45,000
45,000
45,000
45,000
45,000
45,000
45,000
45,000
45,000
45,000
45,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000

Zaret
Sr. Manger (HR)
Colleen
Cristina
Emilee
Jen
Sr. Manger (Mktng.)
ADITYA RANJAN
ATISH DEEPANKAR
DEVENDRA KUMAR
JITENDRA SINGH
M J KHAN
M K SHAH
PAW AN KUMAR
R K VERMA
S K GUPTA
S K SINGH
S K SINHA
Sr. Manger (R&D)
Betsy
Colleen
Emilee
Hallagan
Jen
Zaret
Suprintendent
Ashley
Betsy
Cici
Colleen
Cristina
Emilee
Hallagan
Jen
Zaret
Tech Expert
Ashley
Betsy
Cici
Colleen
Cristina
Emilee
Jen
Zaret
Trainee
Ashley
Betsy

165000
55000
110000

220000

55000
55000
55000
55000

220000
55000
55000
55000
55000
1435000
140000
105000
140000
140000
245000
140000
70000
280000
175000
224000
28000
56000
28000
84000
28000
48000
12000

Mumbai
Mumbai
Mumbai
VARANASI
VARANASI
VARANASI
VARANASI
VARANASI
VARANASI
VARANASI
VARANASI
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Kerla
Kerla
Kerla
Kerla
Kerla
Kerla
Kerla
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur
Kanpur

35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000

Cici
Colleen
Cristina
Emilee
Hallagan
Jen
Grand Total

24000
12000
3457000

35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000

Combo Box Used

184

Kanpur
Kanpur
Kanpur
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Noida
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Mumbai
Kanpur
Kanpur
Kanpur
VARANASI
VARANASI
VARANASI
VARANASI
VARANASI
VARANASI
VARANASI

35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
35,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
28,000
12,000
12,000
12,000
12,000

Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Delhi
Noida
Noida
Noida
Noida
Noida
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai

12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000
12,000

Male
70000
70000
70000
70000
405000
45000
90000
45000
90000
135000
180000

60000
60000
60000
330000
55000
55000
55000

110000

Grand Total
70000
70000
140000
70000
70000
675000
45000
90000
90000
45000
180000
45000
180000
600000
60000
60000
60000
60000
60000
60000
60000
60000
60000
60000
715000
220000
110000
110000
55000
55000
110000

55000
110000

55000
55000
385000
55000
55000
55000
55000

55000
55000
55000
275000
55000

110000
110000
1400000
140000
35000
315000
70000
140000
210000
105000
175000
210000
364000
28000
84000
28000
84000
56000
28000
56000
288000
24000
36000

55000
275000
55000
110000
55000
55000
605000
55000
55000
55000
55000
55000
55000
55000
55000
55000
55000
55000
495000
55000
55000
55000
55000
110000
165000
2835000
280000
140000
455000
210000
385000
350000
175000
455000
385000
588000
56000
84000
84000
84000
84000
112000
56000
28000
336000
24000
48000

36000
24000
24000
48000
60000
36000
3877000

36000
24000
24000
72000
60000
48000
7334000

Index Function Used

Ashley

Male

Trainee

Noida

12000