Coca Cola

Hashir Khan Saba Noreen Adeel Asharf Ali Sanan Saira Azhar Samreena Javid To Sir Imran Ejaz Topic Coca Cola

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Contents` Work Division ......................................................................................................................................................................... 4 Identification of personalities.................................................................................................................................................. 6 Profile of Consumer ................................................................................................................................................................ 8 Fulfillers .................................................................................................................................................................................. 8 Achievers ................................................................................................................................................................................ 8 Believers ................................................................................................................................................................................. 9 Strivers .................................................................................................................................................................................... 9 Makers..................................................................................................................................................................................... 9 Actualizers ............................................................................................................................................................................ 10 Strugglers .............................................................................................................................................................................. 10

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Work Division

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Hashir Khan 1) Prepared questionnaire 2) Filled questionnaire 3) Worked in SPSS 4) Prepared whole report

Ali Sanana Preparing data in SPSS

Adeel Ashraf Filled questionnaire Saira Azhar Correspondence with group Tried level best to help me Samreena No work Saba Noreen No work

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Identification of personalities
Fulfillers Fulfillers are mature, home oriented, and well educated professionals They have high incomes They are value oriented They are open to new ideas

Achievers They are work oriented people They are successful They have high job satisfaction They respect authority They demonstrate success through their purchase

Experiencers They are action oriented peoples They are youngest in vals 2 model They are active in physical and social activities They favor new products

Believers They are family and community oriented people They are brand loyal They favor American made products Strivers They are people with low income They have values similar to achievers Their style is important in lifestyle Makers They have very little interest in practical material They have self-sufficient group

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Actualizers They possesses both high income and self-esteem They are indulge in variety of self-orientations Strugglers They have few resources They do not fit in to vals 2 categories They are brand loyal to extent possible

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Profile of Consumer
Fulfillers 1) Coca Cola is soft drink that is mostly used in homes while having dinner / lunch mostly high income family has daily on their dining table. 2) These peoples are mostly buyer and payer of the product. 3) They purchase Coca Cola because they want good taste. 4) This type of peoples demand that there should be value in their product and product should be of good quality, they are willing to spend money and they want taste. Motivation We can motivate these kinds of peoples by improving the value of our product and make taste better so they can be more satisfied.

Achievers 1) Coca Cola is not a good thing for health but consumer still buy it because it is consider `as thirst kill drink 2) These peoples are mostly buyer, user and payer of the product. 3) They purchase Coca Cola because they want high satisfaction. 4) These type of peoples demand that product should be of good quality with average price.

Motivation We can motivate these kinds of peoples by lowering our price and make our product more attractive. Experiencers 1) These people belong to that era when there was only Coca Cola , they have strong image of Coca Cola its hard for other brand to change these people thinking 2) These peoples are mostly buyer and payer of the product because they are physically active. 3) They purchase Coca Cola because they are mature peoples and energetic they dont want a change. 4) These type of peoples demand that their product should be fresh and feel them freshness in it. Motivation We can motivate these kind of peoples by showing some sports advertisements so that they could be attracted towards product that it gives.
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Believers 1) Coca Cola have strong brand image they believe that Coca Cola is only thing which can provide them freshness 2) These peoples are mostly buyer, user and payer of the product. 3) They purchase Coca Cola because they believe that American products are good. 4) These type of peoples demand that there should be value added services for families by any mean.

Motivation We can motivate these kinds of peoples by telling them that this is an family oriented product and it is safe for everyone, Coca Cola have mention on Coca Cola bottle (2.25ltr) family size. Coca Cola is also official partner of Olympics Strivers 1) These type of people dont buy Coca Cola because their income is low and buy other product which is similar to Coca Cola. 2) These peoples are mostly buyer and user of the product 3) They purchase Coca Cola because they are satisfied by this product. Its taste, price etc. 4) These types of peoples demand that the price of the product should be low and the bottle should be stylish because style is important to them.

Motivation We can motivate these kind of peoples by making the bottle more stylish so that they can be attracted because they are stylish type of peoples and by mentioning LOW PRICE AND GREAT TASTE

Makers 1) Coca Cola drinking water is need of these peoples because these peoples are least interested in doing practical work. 2) These peoples are mostly payer of the product. 3) They purchase Coca Cola because the product it is essential for life and they have to purchase it. 4) These types of peoples do not demand anything special because these are lazy peoples and are least interested.
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Motivation We have motivate them by giving door to door marketing scheme, informing them about product updates via sms

Actualizers 1) Coca Cola is need of these peoples because they are rich peoples and do not bother much. 2) These peoples are mostly buyer and payer of the product. 3) They purchase Coca Cola because they want good quality of drink and they are self-esteemed peoples. 4) These type of peoples demand that product should be of good quality Motivation These types of people have high self-esteem and its very difficult to motivate them

Strugglers 1) Coca Cola is want of these peoples because they are poor with less resources and they want something of good taste to enjoy in limited resource 2) These peoples are mostly buyer and user of the product. 3) They still purchase because they are brand loyal to such extend. 4) These type of peoples demand that their product should be cheap in any cost because they have few resources to purchase the product. Motivation We can motivated them by giving them different offers and discount rate on different occasion

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Appendix

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Do you like Coca-Colawith other products? Cumulative Frequency Valid SA A N DA SDA Total 9 11 5 4 2 31 Percent 29.0 35.5 16.1 12.9 6.5 100.0 Valid Percent 29.0 35.5 16.1 12.9 6.5 100.0 Percent 29.0 64.5 80.6 93.5 100.0

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Do you purchase Coca-Cola Daily? Cumulative Frequency Valid SA A N DA SDA Total 7 11 7 3 3 31 Percent 22.6 35.5 22.6 9.7 9.7 100.0 Valid Percent 22.6 35.5 22.6 9.7 9.7 100.0 Percent 22.6 58.1 80.6 90.3 100.0

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Do you spend more than Rs. 200 on Coca Cola? Cumulative Frequency Valid SA A N DA SDA Total 9 10 6 3 3 31 Percent 29.0 32.3 19.4 9.7 9.7 100.0 Valid Percent 29.0 32.3 19.4 9.7 9.7 100.0 Percent 29.0 61.3 80.6 90.3 100.0

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Coca-Cola has great taste compare to other products? Cumulative Frequency Valid SA A N SDA Total 10 10 8 3 31 Percent 32.3 32.3 25.8 9.7 100.0 Valid Percent 32.3 32.3 25.8 9.7 100.0 Percent 32.3 64.5 90.3 100.0

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After watch commercial of other drinks will you try them? Cumulative Frequency Valid SA A N DA SDA Total 4 7 14 4 2 31 Percent 12.9 22.6 45.2 12.9 6.5 100.0 Valid Percent 12.9 22.6 45.2 12.9 6.5 100.0 Percent 12.9 35.5 80.6 93.5 100.0

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Do you attract with other soft drinks ads? Cumulative Frequency Valid SA A N DA SDA Total 3 8 14 4 2 31 Percent 9.7 25.8 45.2 12.9 6.5 100.0 Valid Percent 9.7 25.8 45.2 12.9 6.5 100.0 Percent 9.7 35.5 80.6 93.5 100.0

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Ads does not attract me? Cumulative Frequency Valid SA A N DA SDA Total 2 4 16 6 3 31 Percent 6.5 12.9 51.6 19.4 9.7 100.0 Valid Percent 6.5 12.9 51.6 19.4 9.7 100.0 Percent 6.5 19.4 71.0 90.3 100.0

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Coca-Cola ads are excellent. Cumulative Frequency Valid SA A N DA SDA Total 6 9 12 2 2 31 Percent 19.4 29.0 38.7 6.5 6.5 100.0 Valid Percent 19.4 29.0 38.7 6.5 6.5 100.0 Percent 19.4 48.4 87.1 93.5 100.0

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Coca-Cola price is fair? Cumulative Frequency Valid SA A N DA Total 3 16 10 2 31 Percent 9.7 51.6 32.3 6.5 100.0 Valid Percent 9.7 51.6 32.3 6.5 100.0 Percent 9.7 61.3 93.5 100.0

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Have you tried other soft drink such as Gourment Cola? Cumulative Frequency Valid SA A N DA SDA Total 4 10 13 3 1 31 Percent 12.9 32.3 41.9 9.7 3.2 100.0 Valid Percent 12.9 32.3 41.9 9.7 3.2 100.0 Percent 12.9 45.2 87.1 96.8 100.0

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Will you sitch to other brand if you can't find Coca Cola? Cumulative Frequency Valid SA A N DA SDA Total 3 5 17 5 1 31 Percent 9.7 16.1 54.8 16.1 3.2 100.0 Valid Percent 9.7 16.1 54.8 16.1 3.2 100.0 Percent 9.7 25.8 80.6 96.8 100.0

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Are you satisfied with product? Cumulative Frequency Valid SA A N SDA Total 7 13 10 1 31 Percent 22.6 41.9 32.3 3.2 100.0 Valid Percent 22.6 41.9 32.3 3.2 100.0 Percent 22.6 64.5 96.8 100.0

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Does product gives benefits that product have promised? Cumulative Frequency Valid SA A N SDA Total 7 10 13 1 31 Percent 22.6 32.3 41.9 3.2 100.0 Valid Percent 22.6 32.3 41.9 3.2 100.0 Percent 22.6 54.8 96.8 100.0

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Gender Cumulative Frequency Valid female MALE Total 12 19 31 Percent 38.7 61.3 100.0 Valid Percent 38.7 61.3 100.0 Percent 38.7 100.0

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you age is Cumulative Frequency Valid 15 YEAR 20 YEAR 25 YEAR Total 6 23 2 31 Percent 19.4 74.2 6.5 100.0 Valid Percent 19.4 74.2 6.5 100.0 Percent 19.4 93.5 100.0

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Money that I spend in a month is Cumulative Frequency Valid 10,000 15,000 20,000 25,000 Total 16 8 6 1 31 Percent 51.6 25.8 19.4 3.2 100.0 Valid Percent 51.6 25.8 19.4 3.2 100.0 Percent 51.6 77.4 96.8 100.0

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What you see while buying product? Cumulative Frequency Valid product benefits Price Availability Advertisement Total 7 5 17 2 31 Percent 22.6 16.1 54.8 6.5 100.0 Valid Percent 22.6 16.1 54.8 6.5 100.0 Percent 22.6 38.7 93.5 100.0

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In my free time Cumulative Frequency Valid Spend time with Family Spend time with Friends Spend time in sports Depends on mood Total 17 2 6 6 31 Percent 54.8 6.5 19.4 19.4 100.0 Valid Percent 54.8 6.5 19.4 19.4 100.0 Percent 54.8 61.3 80.6 100.0

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