STUDY ON MARKET POTENTIAL TOWARDS KERAFE, PUTHIYAKAVU, KARUNAGAPPLY

QUESTIONNAIRE TO DEALERS

Name of the dealer Name of the outlet Location Tel No:

: : :

1. Are you a dealer of Kera coconut oil? Yes NO

2.What is your opinion about the pricing of Kera coconut oil ? Excellent Average Good Poor

3. Are you satisfied with selling replace the damage product ? Yes NO

4. Do you agree suppliers replace the damage product ?

Strongly agree Strongly disagree Neither agree or disagree

Agree Disagree

5.Which company is the main competitor of Kera according to your opinion? Normal KPL Gold Sabari

6. Do you give promised after sale service to Kera coconut oil users ? Strongly agree Neither agree nor disagree Strongly disagree 7.Which is the most selling brand ? Agree Disagree

Nirmal KPL

Gold Sabari

8. In your opinion what is the main reason for increasing sales of Kera brand ? Best quality Attractive commission Fair price Availability

9. Do you agree that the advertisement affect purchase decision of Kera count oil?

Strongly agree Neither agree nor disagree Strongly disagree

Agree Disagree

QUESTIONNAIRE TO CUSTOMERS

Name

Age

Below 25 yrs 31-35y rs Above 40yrs

26-30yrs 36-40yrs

Gender

Male

Female

Occupation

1. Do you use coconut oil for consumption ?

Yes

NO

2. Which brand you mostly preferred ?

Kera Sabari

Nirmal KPL

3. Are you aware about the Kera brand name ?

Yes

NO

4. What is the quality perception about the Kera ? Good quality Moderate Low quality Bad

5. Why do you depend other brands? Lack of availability Depend on usage Poor satisfaction Unaffordable price

6. Do you agree advertisement helps in building brand popularity?

Strongly agree Disagree Neither agree nor disagree

Agree Strongly disagree

7. Do you influences any of the following before making purchase decision? Advertisement Sales executives Others 8. Sate frequency of buying of Kera coconut oil? Regular Seasonal Occasionally Trade exhibition / male Friends and family