EUROPE 2012 Key data at a glance

820 million
100%
64%
48%

people live in Europe.

people use the internet.

529 million

250 million
West 160.8 bn + 15.8% Central 76.3 bn + 20.5% South 32.4bn + 29.3% North 28.5 bn + 17.0% East 13.6 bn + 33.0%
Turn over tech nica l cons ume r good s on inte rnet +

people are e-shoppers.

M ed at e m erc ti Es mm o -c

er pend p s e g a r per Ave e-Shop

1,243

5.5%
(17bn)

9.1%

5,5%
(17bn)

Total B2C e-sales 2012 of goods and services

312

Europe

bn +19%

277 bn +18%

EU28

1 2 3

Top 5 E-commerce countries in turnover (EUR million)

110bn online travel

16.0trn
GDP 2012
3.5% Contribution Internet Economy to GDP

2,

jobs directly or indirectly via e-commerce

UK German France Spain Russia

96,193 50,000 45,000 12,969 10,302

5%

estimated share of online retail in total retail

estimated online businesses

550,000

3.5 billion

UK, any, Fran 61% ce of to tal e-co mme rce s ales in Eu rope Germ

Top 5 emerging countries in % growth

Turkey Greece Ukraine Hungary Romania

75% 61% 41% 35% 33%

350 million social media users

European B2C Ecommerce report 2013 www.ecommerce-europe.eu Info: research@ecommerce-europe.eu Figures and data in compliance with GfK In cooporation with Salesupply and hybris

number of parcels annually (e)