PUBLICITY &PUBLIC RELATION

PUBLICITY
Publicity is a deliberate attempt to manage the publics perception, of a subject. The subject of publicity include people, goods, services, organization. In the context of marketing publicity is one component of promotion

In simple terms we can define publicity as any notice or attention given to someone or something by media

ADVANTAGES; Low cost Credibility Use of new technology Large coverage

TOOLS USED IN PUBLICITY

Poster Invitation Calendars Tickets Banners Door hangers Logos

Network sites

PUBLIC RELATION
Public relation is a broader concept it include; Building awareness and favorable image for a company or client within stories and article found in relevant media outlet Closely monitoring numerous media channel for public comment about a company and its products Managing crisis that threaten the company or product image

 Building goodwill among an organizations

target market through community, and special programmes and events

Advantages
Highly credible form of promotion A well structured PR campaign can result in

target market being exposed to more detailed information than other form of promotion Spreading to many location Low cost as compared with other form of promotion

DIS ADVANTAGES
Marketer do not have direct control over

whether a message is delivered The final message not be precise what the marketer planned

OBJECTIVES
Building product awareness Creating interest Providing information Stimulating demand Reinforcing the demand

Tools used in public relation

1. Media relation 2. Media tour 3. News letter 4. Special event 5. Speaking engagements 6. Employee relations 7. Community relation

Thank you